Strategies And Secret Of Successful Sales Managers

Date Format Fees  
10 Sep - 13 Sep, 2019 Classroom ₦150,000 Register
14 May - 17 May, 2019 Classroom ₦150,000 Register
10 Sep - 13 Sep, 2019 Classroom ₦150,000 Register
29 Jan - 01 Feb, 2019 Classroom ₦150,000 Register

Event Details

By the end of the course you will be able to build a sales success attitude, Increase Sales & Training, Build a Sales Success Attitude, Make Genuine Connections, Earn Customer Loyalty and Achieve Personal and Professional Success

 

CONTENT

Understanding Business Strategy & Strategic Thinking  

  • What is strategy?
  • Approaches to strategy
  • Creating a business model
  • Business model canvas
  • Strategic planning & strategic thinking
  • Strategic analysis (pest analysis; balanced scorecards;  five forces analysis: swot analysis)

Finance and Accounting for Non-Financial Managers  

  • Accounting concepts simplified
  • Key financial terms you must know as a manager
  • Profit and loss and balance sheet assessment
  • Return on investment, risk assessment
  • Profit & loss
  • Using accounting information for cost control and management decision making

Marketing Essentials and Influence  

  • Understanding key marketing concepts
  • Case study on new product development
  • The Unique Selling Point (USP)
  • Market Research - How consumers are influenced into the markets and buy
  • Branding
  • Influence strategies

Cross-Cultural Management Skills  

  • What is culture?
  • Dimensions of culture
  • Hofstede’s five value dimensions
  • Cross-cultural communication
  • Managing diverse employees
  • Personal action Plans

 

FOR WHOM: Marketing & Sales Personnel

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

DATE:

1ST BATCH:              29th January- 1st February, 2019

2ND BATCH:             14th – 17th May, 2019

3RD BATCH:             10th – 13th September, 2019

  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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