Measuring and Evaluating PR

  • Start Date

    03 Sep, 2019

  • End Date

    06 Sep, 2019

  • Price


Event Details

Participation in the course will provide you with the knowledge to:

  • Understand the latest global practice in research, planning and measurement
  • Set objectives linked to your organization’s goals and choose the right measure
  • Know the difference between outputs and outcomes
  • Understand the balance between research, planning and measurement
  • Understand non-AVE measures.



  • Fundamental
  • Measuring and evaluating public relations activities
  • Understand planning and evaluation techniques in public relations management
  • Quantitative and qualitative research methods in public relations evaluations
  • Measure the quantity of your public relations against business objectives
  • Understand public opinions in public relations measurement indentify the measures that will suit the organization
  • Develop better strategies and employ compelling tactics
  • Effective organizations public relations measure for results



FOR WHOM:Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.


1ST BATCH:              22nd - 25th January, 2019

2ND BATCH:             7th – 10th May, 2019

3RD BATCH:             3rd – 6th September, 2019

Other Dates

Start Date End Date
07 May, 2019 10 May, 2019
Start Date End Date
03 Sep, 2019 06 Sep, 2019
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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