Measuring and Evaluating PR

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  • Start Date

    11 Feb, 2020

  • End Date

    14 Feb, 2020

  • Price


  • WiFi

    Free wifi available

Event Details

Participation in the course will provide you with the knowledge to:

  • Understand the latest global practice in research, planning and measurement
  • Set objectives linked to your organization’s goals and choose the right measure
  • Know the difference between outputs and outcomes
  • Understand the balance between research, planning and measurement
  • Understand non-AVE measures.



  • Fundamental
  • Measuring and evaluating public relations activities
  • Understand planning and evaluation techniques in public relations management
  • Quantitative and qualitative research methods in public relations evaluations
  • Measure the quantity of your public relations against business objectives
  • Understand public opinions in public relations measurement indentify the measures that will suit the organization
  • Develop better strategies and employ compelling tactics
  • Effective organizations public relations measure for results



Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.


1ST BATCH:                       11th - 14th February, 2020

2ND BATCH:                      27th – 29th May, 2020

3RD BATCH:                      8th– 11th September, 2020

Other Dates

Start Date End Date
27 May, 2020 29 May, 2020
Start Date End Date
08 Sep, 2020 11 Sep, 2020
Start Date End Date
11 Feb, 2020 14 Feb, 2020
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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