Product Development in Banks Virtual Course

  • Time

    10:00am - 3:00pm

  • End Date

    04 Apr, 2022 - 06 Apr, 2022

  • Price

    ₦175,000

Event Details

This course is specially designed to provide participants with the tools and knowledge to design demand driven financial products, to cost them and price them competitively.

 

CONTENT

  • The rationale for product development
  • The systematic product development process
  • Market research and market research methods
  • PRA toolkit
  • Analysis of research findings
  • Designing a product prototype
  • Allocation based costing
  • Activity based costing (ABC)
  • Pricing of products
  • Pilot testing
  • Products roll out (Comments based on process)
  • The feedback loop
  • Product adjustment methods
  • Product lifecycle management

 

FOR WHOM:

Executive Managers, Branch Managers, Operations, Marketing and product Development Staff.

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

DATE:

1ST BATCH: 4th – 6th April, 2022                                              

2ND BATCH: 8th – 10th Aug, 2022             

3RD BATCH: 28th – 30th Nov, 2022

Other Dates

Start Date End Date
08 Aug, 2022 10 Aug, 2022
Start Date End Date
28 Nov, 2022 30 Nov, 2022
Start Date End Date
04 Apr, 2022 06 Apr, 2022

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