Value Added Marketing - Advanced Marketing Strategies Online Course

At the end of this course, participants will:

• Develop enhanced skills in formulating strategic marketing plans
• Have higher creativity in brand management for profitable customer relationship and market segmentation
• Acquire deep understanding of how best to introduce new products successfully
• Have refined knowledge of integrating sales techniques with appropriate marketing strategies
• Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
• Learn how to utilize marketing as an engine for sustaining competitive advantage.

COURSE CONTENT

• Pillars of Marketing Strategy
• Customer Equity

• Value equity
• Relationship equity
• Brand equity
• Marketing strategy planning process
• Environment, Customer, Competitor and Self-analysis
• Marketing Strategy implementation
• Positioning and market segmentation
• Profit drivers and distinctive competencies
• Integration of marketing strategy and communication.

• Concept of Product Life Cycle
• Marketing Innovation
• Relationship Management
• Managing Major Accounts
• What makes perpetual market winners

• Brands and Products – the Total Product Concept
• The Importance of Brands
• The Benefits of Brands
• Branding process
• Strategic brand planning.

• Working with Communication Agencies:

• Why are agencies hired?
• Ideal communication partners
• Client/agency partnership
• The favourite client
• Tips on enhancing client/agency effectiveness
• Building brands
• Building trust Course
• Tips on enhancing client/agency effectiveness

FOR WHOM:

Customer Service Managers/Staff, Sales Representatives, Admin Managers/Officers, Marketers, Supervisors, Team Leaders in various segments of the organization in both the Public and Private Sectors.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

DATE:

1ST BATCH: 6th – 8th June, 2022                               

2ND BATCH: 19th – 21st Sept, 2022

3RD BATCH: 19th – 21st Dec, 2022