Sales Outlets Management Course

At the end of this training, participants should be able to:

• Understand the role and importance of sales outlets in business operations.
• Develop effective sales strategies tailored to different types of outlets and customer segments.
• Know techniques for managing inventory levels, optimizing stock turnover, and reducing holding costs.
• Implement strategies for building and maintaining strong customer relationships through outlets.
• Understand principles of displaying products to maximize sales and enhance the customer experience.
• Use data and metrics to evaluate outlet performance and make data-driven decisions.

COURSE CONTENT

Record Management

• Overview of sales outlet management.
• Filling Orders
• Handling from wholesalers and distributors
• Monitoring distributors stocks

Merchandising

• Merchandising at retail, wholesale and distribution points
• Careful handling of stocks
• Outlet merchandising
• Stock arrangement and sequencing.
• Monitoring
• Promoters and key salesmen
• Monitoring financial health of distributors
• Updating wholesalers and retailers list

Market Intelligence

• Competitor launches
• Price changes
• Promotional activities
• New marketing initiatives

Promotions

• Communicating promotions
• Coordinating and synchronizing business schemes
• Field sales operations.

Sales Reports

• Generation and analysis of sales reports.

• Salespersons Competence
• Self-motivation
• Relationship management techniques
• Product knowledge
• Market knowledge
• Conversational skills
• Negotiation skills
• Objections handling skills
• Sales closing skills
• Time disciplined.

FOR WHOM:

Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.