Advanced Business Management and Technology

After successfully completing this course, you will be able to

• • undertake meaningful SWOT analyses with a thorough understanding of the dynamic environment in which organisations operate
  • strategise on the basis of results of micro and macroenvironmental analysis
  • identify and optimise value-adding activities in an organisation’s operating system
  • deploy different approaches for motivation and leadership so as to generate better staff performance
  • develop a business model, and
  • effectively manage primary and secondary activities of an organisation.

CONTENT

• What is Business Management Technology
o What is your understanding of business Management
o How are these skills different from Marketing

• How to assess current conditions for the Organisation
o Tools to evaluate the current state of the organisation
o Understanding how to conduct client analysis

• Compiling a GAP Analysis
o Understanding how to do relevant research in order to understand the current environment that the organisation finds itself in.
o Identifying the opportunities that exist internally and externally to allow the organisation to grow and meet business objectives.

• Organic vs acquisition strategies
o Learning how to grow your current client base
o Strategies to follow in order to get more revenue from your existing clients
o Understanding the process of bringing in a new client
o Strategies to implement in order to identify prospects.
o Implementing strategies to convert prospects into paying clients.

• Client retention strategies
o Cultivating a client centric culture within the organisation
o Committing to minimum service levels as an organisation
o Implementing strategies to ensure client are engaged

• Client Relationship Development
o What is Client Relationship Management?
o Practical ways of implementing at CRM

• Individual profile development
o Defining your personal brand
o Tools to implement in order to raise your personal profile
o The importance of networking

• Leveraging social media for business development efforts
o The evolution of Social Media
o Social media as a business imperative
o Which platforms to use for promoting your organisation

• Importance of content development and PR activities
o Content is King
o Engaging journalists and building relationships

• Stumbling blocks to Business Development
o Internal
o External

• Support initiatives from the Marketing Department
o How can Marketing support your efforts
o Acquiring intelligence and channeled findings into the organisation
o Soft touches.

FOR WHOM:

Human Resources Managers, Admin Managers, Senior Managers, Directors, Admin Officers and others who perform related functions.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.