Product Development in Banks

This course is specially designed to provide participants with the tools and knowledge to design demand driven financial products, to cost them and price them competitively.

CONTENT

• The rationale for product development
• The systematic product development process
• Market research and market research methods
• PRA toolkit
• Analysis of research findings
• Designing a product prototype
• Allocation based costing
• Activity based costing (ABC)
• Pricing of products
• Pilot testing
• Products roll out (Comments based on process)
• The feedback loop
• Product adjustment methods
• Product lifecycle management

FOR WHOM:

Executive Managers, Branch Managers, Operations, Marketing and product Development Staff.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.