Digital Transformation in the 21st Century

This course is focused on helping participants define and manage a holistic digital transformation effort, and to help communicate what digital transformation is and why it’s critical to the company’s future success.

CONTENT:

• Market drivers and digital disruption
• Transformational opportunities and threats
• Working with visionary customers and partners
• Development of transformational digital product, marketing, and operational systems strategies.
• Capabilities and competencies required to build and sustain your company's role as a digital leader including:

• “Always-On" Customer and Technology Insight
• Leading Edge Data / Analytics
• Continual Innovation
• Development of a Digital Culture
• And, the key phases of digital transformation and the requirements for their success.

FOR WHOM:

Senior leaders in marketing, product management, IT, and executives who are or will be responsible for developing and implementing their company’s digital strategy and transformation effort.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

DATE:

1ST BATCH:                       27th – 29th May, 2020                                     

2ND BATCH:                      10th – 13th November, 2020