Effective Press Release Writing

At the end of the workshop, participant will be able to learn the following:

• Finding the right audience
• What journalists want from a press release
• Content and style
• Sharp and impactful writing
• Headline writing tips
• Press release golden rules

CONTENT:

• What is a press release? What is PR? Some definitions
• The truth about press releases from journalists who read them 
• Structure – the intro and the inverted pyramid principle of news writing
• Style, length and vocabulary
• How to make press release attractive to the press
• Understanding the target audience
• What is news? How to get journalists interested in your story – what they are looking for in a press release
• Distribution – how to get your release to the right person
• Selling in – some tips on dealing with journalists
• New techniques and strategies for connecting with the media
• Understanding the press
• The structure and content of the press release
• Practical exercises

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.