Effective Press Release Writing

  • Start Date

    21 Feb, 2023

  • End Date

    24 Feb, 2023

  • Price


  • WiFi

    Free wifi

Event Details

At the end of the workshop, participant will be able to learn the following:

  • Finding the right audience
  • What journalists want from a press release
  • Content and style
  • Sharp and impactful writing
  • Headline writing tips
  • Press release golden rules



  • What is a press release? What is PR? Some definitions
  • The truth about press releases from journalists who read them 
  • Structure – the intro and the inverted pyramid principle of news writing
  • Style, length and vocabulary
  • How to make press release attractive to the press
  • Understanding the target audience
  • What is news? How to get journalists interested in your story – what they are looking for in a press release
  • Distribution – how to get your release to the right person
  • Selling in – some tips on dealing with journalists
  • New techniques and strategies for connecting with the media
  • Understanding the press
  • The structure and content of the press release
  • Practical exercises



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                       21st - 24th Feb, 2023

2ND BATCH:                11th - 14th July, 2023

3RD BATCH:                24th- 27th Oct, 2023

Other Dates

Start Date End Date
11 Jul, 2023 14 Jul, 2023
Start Date End Date
24 Oct, 2023 27 Oct, 2023
Start Date End Date
21 Feb, 2023 24 Feb, 2023
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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