Product Development in Banks

Date Format Fees  
16 Jan - 19 Jan, 2024 Classroom ₦300,000 Register
21 May - 24 May, 2024 Classroom ₦300,000 Register
10 Sep - 13 Sep, 2024 Classroom ₦300,000 Register
16 Jan - 19 Jan, 2024 Classroom ₦300,000 Register

Event Details

This course is specially designed to provide participants with the tools and knowledge to design demand driven financial products, to cost them and price them competitively.



  • The rationale for product development
  • The systematic product development process
  • Market research and market research methods
  • PRA toolkit
  • Analysis of research findings
  • Designing a product prototype
  • Allocation based costing
  • Activity based costing (ABC)
  • Pricing of products
  • Pilot testing
  • Products roll out (Comments based on process)
  • The feedback loop
  • Product adjustment methods
  • Product lifecycle management



Executive Managers, Branch Managers, Operations, Marketing and product Development Staff.



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.


1ST BATCH:            16th - 19th Jan, 2024 

2ND BATCH:           21st - 24th May, 2024            

3RD BATCH:           10th - 13th Sept, 2024           


  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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