Measuring and Evaluating PR

  • Start Date

    29 Jun, 2021

  • End Date

    02 Jul, 2021

  • Price


  • WiFi

    Free wifi

Event Details

Participation in the course will provide you with the knowledge to:

  • Understand the latest global practice in research, planning and measurement
  • Set objectives linked to your organization’s goals and choose the right measure
  • Know the difference between outputs and outcomes
  • Understand the balance between research, planning and measurement
  • Understand non-AVE measures.



  • Fundamental
  • Measuring and evaluating public relations activities
  • Understand planning and evaluation techniques in public relations management
  • Quantitative and qualitative research methods in public relations evaluations
  • Measure the quantity of your public relations against business objectives
  • Understand public opinions in public relations measurement indentify the measures that will suit the organization
  • Develop better strategies and employ compelling tactics
  • Effective organizations public relations measure for results



Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.


1ST BATCH:                       9th – 12th February, 2021                              

2ND BATCH:                      29th June– 2nd July, 2021

3RD BATCH:                      12th – 15th October, 2021

Other Dates

Start Date End Date
09 Feb, 2021 12 Feb, 2021
Start Date End Date
29 Jun, 2021 02 Jul, 2021
Start Date End Date
12 Oct, 2021 15 Oct, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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