Measuring and Evaluating PR

  • Start Date

    24 May, 2022

  • End Date

    27 May, 2022

  • Price


  • WiFi

    Free wifi

Event Details

Participation in the course will provide you with the knowledge to:

  • Understand the latest global practice in research, planning and measurement
  • Set objectives linked to your organization’s goals and choose the right measure
  • Know the difference between outputs and outcomes
  • Understand the balance between research, planning and measurement
  • Understand non-AVE measures.



  • Fundamental
  • Measuring and evaluating public relations activities
  • Understand planning and evaluation techniques in public relations management
  • Quantitative and qualitative research methods in public relations evaluations
  • Measure the quantity of your public relations against business objectives
  • Understand public opinions in public relations measurement indentify the measures that will suit the organization
  • Develop better strategies and employ compelling tactics
  • Effective organizations public relations measure for results



Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH: 24th – 27th May, 2022                       

2ND BATCH: 13th – 16th Sept, 2022          

3RD BATCH: 13th – 16th Dec, 2022           

Other Dates

Start Date End Date
13 Sep, 2022 16 Sep, 2022
Start Date End Date
13 Dec, 2022 16 Dec, 2022
Start Date End Date
24 May, 2022 27 May, 2022
Start Date End Date
24 May, 2022 27 May, 2022
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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