Protocol and Event Management

At the end of this training seminar, delegates will have an understanding of the application of events as part of their PR or Marketing strategy:

• Delegates will be able to schedule and plan an event
• Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
• Delegates will be able to identify the most appropriate venues and activities for their events
• Delegates will be able to manage the media at their events with confidence
• Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

COURSE CONTENT:

The Role of Events in a Public Relations or Marketing Strategy

• An Overview of Public Relations and How Events fit in
• The PR Transfer Process and the Six Point PR Plan
• Assessing your needs
• Choosing the Event to fit the Objective and Audience
• A Review of the Different Types of Event available
• Writing a Successful Event Proposal

Event Planning, the Theory and Practice

• Scheduling - the long term plan
• Event Running Order - timing of an event
• Budget - staff, time, materials money
• Choosing the Best Venue for your purpose
• Accommodation
• Layout for Different Events - Seating, etc.

Stage Management, Dining and Entertainment, Health and Safety

• “Stage Management” of the Event
• Ensuring the Event is On-Message and On-Brand
• Welcome Desk - Set Up and Management
• Sets, Staging and Corporate Identity
• Catering, Entertainment and Music at your Event
• Staying Safe - Risk Assessment and Events

Managing the Media at Your Events

• Generating News through an Event
• Inviting the Media - invitations and press releases
• The Press Office, Press Pack and Gifts
• Conducting Interviews and Briefing Interviewees
• Creating a Lasting Record - Filming and Photography
• Involving your In-house Media

Invitations, VIPs and Bringing it all Together

• Invitation Process for Different and Protocols
• Working with VIPs
• Meet and Greet
• Hosting and Farewell
• Follow-up
• Building an Event Management Team

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.