Digital Content Marketing Strategies & Tools

  • Start Date

    14 Feb, 2023

  • End Date

    17 Feb, 2023

  • Price


  • WiFi

    Free wifi

Event Details

The Digital Content Marketing Strategies & Tools workshop offers participants skills and knowledge to plan, design and implement strategies to digitally promote their brands, business products/ services and causes. The workshop also introduces tools that can be useful to gain and maintain a healthy customer base.


Marketing Strategies Management

  • Social media integration: aligning online and offline strategies
  • Tracking return on investment in social media

Public Relations (PR) Management

  • Managing social media teams
  • Community engagement in social media

Planning Marketing Activities

  • Event management in social media
  • Devising a marketing plan

Marketing Channels

  • New social media channels
  • Traditional marketing channels
  • Hybrid marketing channels

Marketing Tools

  • Social Media Platform Tools
  • Offline apps
  • Web based Plugins
  • Cloud based Tools

Marketing Content Management

  • Principles of writing for the Web
  • Writing website content
  • Writing for blogs and social networks
  • Micro-writing: Twitter, Status, SMS and the mobile Web
  • Online video sharing

Tracking Deliverables

  • Creating yardsticks for marketing investments
  • Tracking return on investment in social media



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:               14th - 17th Feb, 2023

2ND BATCH:             8th - 11th Aug, 2023

Other Dates

Start Date End Date
08 Aug, 2023 11 Aug, 2023
Start Date End Date
14 Feb, 2023 17 Feb, 2023
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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