PROJECT MANAGEMENT IN MARKETING

OBJECTIVES

Project management in marketing is the systematic planning, execution, and monitoring of marketing initiatives to achieve specific goals and objectives. It involves the coordination of various tasks, resources, and team members to complete marketing projects within the allocated time frame and budget. Effective project management in marketing ensures that marketing campaigns, product launches, or other marketing efforts are delivered successfully and contribute to the overall business objectives. This training will equip participants with the knowledge and skills required to effectively plan, execute, and control marketing projects.

CONTENT

Introduction to Project Management

• Understanding the concept of projects and project management
• Project lifecycle and phases
• Key project management processes and knowledge areas

Marketing Project Initiation

• Defining project scope and objectives
• Conducting a feasibility study and market analysis
• Identifying stakeholders and their roles
• Creating a project charter

Project Planning in Marketing

• Work breakdown structure (WBS) for marketing projects
• Developing a project schedule and timeline
• Resource allocation and management
• Risk assessment and management in marketing projects

Marketing Research and Analysis

• Market research methods and techniques
• Analyzing market trends and customer behavior
• Competitor analysis and benchmarking

Marketing Strategy Development

• Creating marketing strategies and campaigns
• Setting marketing objectives and Key Performance Indicators
• Budgeting and cost estimation for marketing projects

Marketing Project Execution

• Team building and leadership in marketing projects
• Communication and coordination in cross-functional teams
• Managing changes and scope creep

Digital Marketing and Technology Integration

• Leveraging technology for marketing projects
• Social media marketing and online advertising
• Data analytics and marketing automation

Monitoring and Control in Marketing Projects

• Performance measurement and progress tracking
• Handling project risks and issues
• Quality assurance and control in marketing deliverables

Project Closure and Evaluation

• Closing out marketing projects and handing over deliverables
• Evaluating project success and lessons learned
• Post-project analysis and reporting

Key Components of Project Management in Marketing

• Project Planning
• Team Formation
• Task Assignment
• Communication
• Risk Management
• Execution
• Monitoring and Control
• Evaluation and Reporting