| Date | Format | Fees | ||
|---|---|---|---|---|
| 23 Mar - 25 Mar, 2026 | Classroom | ₦410,000 | Register | |
| 23 Mar - 25 Mar, 2026 | Classroom | ₦410,000 | Register | |
| 13 Aug - 15 Aug, 2026 | Classroom | ₦410,000 | Register | |
| 16 Nov - 18 Nov, 2026 | Classroom | ₦410,000 | Register | |
Event Details
By the end of this intensive, participants will be able to:
- Apply structured consultative selling frameworks
- Diagnose client pain points and position value effectively
- Dismantle price, authority, timing, and competitor objections
- Negotiate without discounting unnecessarily
- Close deals using disciplined closing systems
- Build predictable and repeatable sales pipelines
- Execute structured follow-up and deal progression strategies
CONTENT
Advanced B2B Consultative Selling
- Understanding B2B buyer psychology
- Moving from product pitching to solution consulting
- Needs analysis and strategic questioning frameworks
- Positioning value over price
- Multi-stakeholder selling strategies
Objection Dismantling & Resistance Handling
- Root causes of objections in B2B environments
- Handling price resistance without discounting
- Neutralizing “send me proposal” and “we’ll get back to you” stalls
- Competitor comparison objection handling
- Authority and decision-maker barriers
- Structured rebuttal and reframing techniques
Negotiation Strategy & Tactical Influence
- Preparing for high-stakes negotiations
- Anchoring and value framing techniques
- Concession strategy and trade-offs
- Protecting margin while maintaining relationship
- Tactical silence, leverage, and positioning
Closing Discipline & Sales Execution
- Identifying buying signals
- Structured closing frameworks
- Trial closes and assumptive closes
- Preventing deal slippage
- Post-close reinforcement and relationship expansion
Sales Pipeline & Performance Management
- Building and managing a predictable pipeline
- Sales forecasting fundamentals
- Activity vs. performance metrics
- CRM discipline and reporting accuracy
This program includes:
- Live B2B Sales Simulations
- Objection Handling Role-Play Drills
- Negotiation Face-Off Exercises
- Real-Time Feedback from Facilitator
- Performance Scoring & Individual Evaluation
Participants will be assessed on:
- Confidence and clarity
- Questioning depth
- Objection response structure
- Negotiation control
- Closing effectiveness
TRAINING METHODOLOGY
The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.
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Venue
Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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