Mastering Corporate Communications Online Training

  • Time

    10:00am - 3:00pm

  • End Date

    07 Feb, 2022 - 09 Feb, 2022

  • Price

    ₦175,000

Event Details

This course will provide an intimate understanding of the Corporate Communications landscape and the elements involved in developing strategies to promote the work of your organisation. Organisations are usually careful to preserve the sensitivities of their clients and the issues they deal with.

The course will offer tools and advice for anyone involved in corporate communications to deal with the balancing act of promoting and protecting the image/ reputation of the organisation, communicating to the internal and external stakeholders, the public, doing media planning and strategies, event management, and using the new digital media for image creation and crisis management.

 

COURSE CONTENT

An introduction to Corporate Communications

  • Why it is not just PR, it is Strategic Communications
  • The Elements of Corporate Communications
  • Role of Corporate Communications in an organisation
  • Strategic Goal-setting for Corporate Communications
  • Organising the department

 

Internal Communications

  • Target Audience
  • Forms – the Newsletter, e-mail updates, internal meetings
  • Elements of internal communications

 

External Communications

  • Different Types of Coverage – magazines, news media, new media
  • Elements to external communications

 

Dealing with the Media and Stakeholders

  • Different Forms of News Media
  • The Strategic Approach
  • Press Releases
  • Damage Control
  • Bad PR

 

Organising Events

  • What is a successful event?
  • PR events and/or Message
  • Dealing with Partners

 

FOR WHOM

Public Relations Officers, Communicators, marketing executives/managers.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

DATE:

1ST BATCH: 7th – 9th Feb, 2022                             

2ND BATCH: 4th – 6th July, 2022  

3RD BATCH: 17th – 19th Oct, 2022

Other Dates

Start Date End Date
04 Jul, 2022 06 Jul, 2022
Start Date End Date
17 Oct, 2022 19 Oct, 2022
Start Date End Date
07 Feb, 2022 09 Feb, 2022

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