Mastering Corporate Communications Online Course

  • Time

    10:00am - 3:00pm

  • End Date

    26 Jul, 2021 - 28 Jul, 2021

  • Price


Event Details

This course will provide an intimate understanding of the Corporate Communications landscape and the elements involved in developing strategies to promote the work of your organisation. Organisations are usually careful to preserve the sensitivities of their clients and the issues they deal with.

The course will offer tools and advice for anyone involved in corporate communications to deal with the balancing act of promoting and protecting the image/ reputation of the organisation, communicating to the internal and external stakeholders, the public, doing media planning and strategies, event management, and using the new digital media for image creation and crisis management.



An introduction to Corporate Communications

  • Why it is not just PR, it is Strategic Communications
  • The Elements of Corporate Communications
  • Role of Corporate Communications in an organisation
  • Strategic Goal-setting for Corporate Communications
  • Organising the department


Internal Communications

  • Target Audience
  • Forms – the Newsletter, e-mail updates, internal meetings
  • Elements of internal communications


External Communications

  • Different Types of Coverage – magazines, news media, new media
  • Elements to external communications


Dealing with the Media and Stakeholders

  • Different Forms of News Media
  • The Strategic Approach
  • Press Releases
  • Damage Control
  • Bad PR


Organising Events

  • What is a successful event?
  • PR events and/or Message
  • Dealing with Partners



Public Relations Officers, Communicators, marketing executives/managers.


The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.


1ST BATCH:                       1st – 3rd Mar, 2021

2ND BATCH:                      26th – 28th July, 2021

3RD BATCH:                      8th – 10th Nov, 2021

Other Dates

Start Date End Date
01 Mar, 2021 03 Mar, 2021
Start Date End Date
26 Jul, 2021 28 Jul, 2021
Start Date End Date
08 Nov, 2021 10 Nov, 2021

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