Digital Marketing Plans Online Course

  • Time

    10:00am - 3:00pm

  • End Date

    06 Dec, 2021 - 08 Dec, 2021

  • Price

    ₦175,000

Event Details

At the end of this workshop, participants will be able to:

    • Differentiate marketing objectives from digital objectives, and create the digital marketing objectives of their brands.
    • Identify the different market segments using a technographic profiling method
    • Analyze and different various online media platform and tools, potentially creating their own digital marketing media plan
    • Learn to track the performance of their digital campaigns

 

COURSE CONTENT

  • Introduction to Digital Marketing
  • Understanding Search Engines Optimization
  • Search Engine Marketing
  • Web Analytics
  • Digital Display Advertising
  • Email Marketing and Email Promotion
  • Mobile Marketing
  • Social Media Marketing
  • Digital Marketing Campaign Strategy & Planning. 

 

FOR WHOM:

Marketing & Sales Personnel

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

DATE:

1ST BATCH:                       4th – 6th May, 2021

2ND BATCH:                      23rd – 25th Aug, 2021

3RD BATCH:                      6th – 8th Dec, 2021

Other Dates

Start Date End Date
04 May, 2021 06 May, 2021
Start Date End Date
23 Aug, 2021 25 Aug, 2021
Start Date End Date
06 Dec, 2021 08 Dec, 2021

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