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Time
10:00am - 3:00pm
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End Date
09 May, 2022 - 11 May, 2022
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Price
₦175,000
Event Details
At the end of this workshop, participants will be able to:
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- Differentiate marketing objectives from digital objectives, and create the digital marketing objectives of their brands.
- Identify the different market segments using a technographic profiling method
- Analyze and different various online media platform and tools, potentially creating their own digital marketing media plan
- Learn to track the performance of their digital campaigns
COURSE CONTENT
- Introduction to Digital Marketing
- Understanding Search Engines Optimization
- Search Engine Marketing
- Web Analytics
- Digital Display Advertising
- Email Marketing and Email Promotion
- Mobile Marketing
- Social Media Marketing
- Digital Marketing Campaign Strategy & Planning.
FOR WHOM:
Marketing & Sales Personnel
TRAINING METHODOLOGY
The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.
DATE:
1ST BATCH: 9th – 11th May, 2022
2ND BATCH: 29th – 31st Aug, 2022
3RD BATCH: 28th – 30th Nov, 2022
Other Dates
Start Date | End Date |
---|---|
29 Aug, 2022 | 31 Aug, 2022 |
Start Date | End Date |
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28 Nov, 2022 | 30 Nov, 2022 |
Start Date | End Date |
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09 May, 2022 | 11 May, 2022 |
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