Managing and Leading Strategic Communication Public Relations

Download Training Calendar

Free WiFi Available

  • Start Date

    11 Feb, 2020

  • End Date

    14 Feb, 2020

  • Price

    ₦175,000

  • WiFi

    Free wifi available

Event Details

This Managing and Leading Strategic Communication training course aims to enable participants to achieve the following objectives:

  • Improve stakeholder engagement and relationship building skills
  • Assess brand and reputation, ensuring they are consistent, understood and valued by stakeholders
  • Develop shared understanding of organisational mission, vision, values and business objectives
  • Use communication activities to win employees’ understanding of and commitment to change and transformation
  • Effectively guide team members and PR professionals in developing communication strategies and plans that support business objectives

 

CONTENT

Leading Communications
  • Relational leadership: influencing and inspiring through relationships
  • Building trust & credibility: integrity, likeability & perceived expertise
  • Guiding stakeholder communications: interpreting strategic issues & providing strategic guidance
  • Inspiring, influencing and persuading through storytelling
  • Focus on the triple bottom line: economic, environmental & social performance
 
Communicating during Change
  • Ethos and desire: communicating compelling visions that change corporate culture
  • Walk the walk, talk the talk: the leader’s role during change
  • Commitment from senior managers: creating a coalition of committed communicators
  • Transparent communications & reputation risk management
 
Focusing Communication Efforts
  • Aligning communications strategy with business objectives
  • Structuring communications to support a high-performance culture
  • Delivering real benefits from communications: engaged audiences, effective organisation, improved productivity
  • Managing resources efficiently: people, technology & budgets
 
Engaging Employees
  • Engaging & empowering employees: effective communications within organisations
  • Turning managers into effective communicators: capabilities, core competencies and performance
  • Engaging hard to reach employees: call centres, remote offices, field engineers, sales people
  • Helping new employees settle in and feel part of the organisation
 
Brand Management
  • Corporate identity, image & reputation, vision, mission & values
  • Building competitive advantage and business through branding
  • Sharing the investment story: Investor relations and financial PR
  • The leader’s communication role during crises
  • Developing a personal action plan

 

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

DATE:

1ST BATCH:                       11th - 14th February, 2020

2ND BATCH:                      27th – 29th May, 2020

3RD BATCH:                      8th– 11th September, 2020

Other Dates

Start Date End Date
27 May, 2020 29 May, 2020
Start Date End Date
08 Sep, 2020 11 Sep, 2020
Start Date End Date
11 Feb, 2020 14 Feb, 2020
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

Share this course