Government Communication and Public Relations

By the end of this training course, participants will learn:

• How to create value for your business by using a strategic approach to government relations
• In-depth insight into how to analyse, anticipate and overcome political risks facing your business
• The ability to develop and implement a fit for purpose government relations strategy to support your business needs
• Knowledge of a wide range of tools and tactics to that will improve your ability to manage relations with government in a wide variety of situations
• Insight into your internal value chain and how synergies can be created between the government relations function and other functions such as Project Management, Operations, Finance, Legal and Public Relations

COURSE CONTENT:

Introduction to Effective Government Relations   

• What is Effective PR in the 24/7/365 ‘Social’ Age?
• What is effective Government Relations?
• The Business Case for Government Relations
• Discussion: How important is government to your business?
• Ethics and Principles
• How to conduct Government Relations with integrity?
• Legal Aspects
• Reputation Risk
• Reputation Management
• Trends 

Political Risk Analysis and Mitigation

• Introduction to Political Risk
• Stakeholders: Agendas and Drivers
  • Personality Types
  • Learning & Communication Styles
• Analysing Political Risk
• Global Issues and Trends
• Strategies for Mitigating Political Risk

Effective Applications of Government Relations

• New Opportunities
• Build and Strengthen Reputation
• Managing Change 
• Resolving Disputes

The Government Relations Toolbox

• Tools and Tactics
• Synergy with other Functions 
• Organisation 

The Government Relations Case Study

• Case Study Introduction
• Risk Analysis
• Stakeholder Mapping
  • Decision-Making
  • Influence Matrices
• Government Relations Strategy

    Building the License to Operate

• Implementing the Strategy
• Managing Expectations
• Alignment with the Government
• First Signs of Trouble

    Political Instability

• Strikes and Protests
• New Opportunities
• New Partnerships

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.