Fundamentals of Marketing Course

  • Start Date

    31 May, 2022

  • End Date

    03 Jun, 2022

  • Price


  • WiFi

    Free wifi

Event Details

In this workshop, participants will be able to:

  • The integral frameworks of marketing
  • Tools in understanding your company as well as your customer/consumer
  • Tools in understanding competitor’s strategy and how to anticipate what they might do next
  • Appreciation of the different parts of the marketing mix and what contributes to the success of the mix



Understanding the Strategic Marketing Framework

  • The fundamental what’s and how’s of marketing
  • Your preferred concept of marketing and how it defines your company’s moves and thinking


The Groundwork: 3 Cardinal Rules of Marketing

  • Know thy customer and consumer
  • How consumers make decisions and evaluate alternatives
  • How to stimulate the buying behavior


Appreciating the Parts of the Marketing Mix

  • The four P’s of marketing and factors affecting each
  • Different strategic options for each of the P’s
  • New product concept and product positioning
  • The concept of product life cycle in the context of creating your mix



Marketing & Sales Personnel



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH: 31st May – 3rd June, 2022                   

2ND BATCH: 13th – 16th Sept, 2022

3RD BATCH: 13th – 16th Dec, 2022

Other Dates

Start Date End Date
13 Sep, 2022 16 Sep, 2022
Start Date End Date
13 Dec, 2022 16 Dec, 2022
Start Date End Date
31 May, 2022 03 Jun, 2022
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

Share this course