Fundamentals of Marketing Course

  • Start Date

    12 Oct, 2021

  • End Date

    15 Oct, 2021

  • Price


  • WiFi

    Free wifi

Event Details

In this workshop, participants will be able to:

  • The integral frameworks of marketing
  • Tools in understanding your company as well as your customer/consumer
  • Tools in understanding competitor’s strategy and how to anticipate what they might do next
  • Appreciation of the different parts of the marketing mix and what contributes to the success of the mix



Understanding the Strategic Marketing Framework

  • The fundamental what’s and how’s of marketing
  • Your preferred concept of marketing and how it defines your company’s moves and thinking


The Groundwork: 3 Cardinal Rules of Marketing

  • Know thy customer and consumer
  • How consumers make decisions and evaluate alternatives
  • How to stimulate the buying behavior


Appreciating the Parts of the Marketing Mix

  • The four P’s of marketing and factors affecting each
  • Different strategic options for each of the P’s
  • New product concept and product positioning
  • The concept of product life cycle in the context of creating your mix



Marketing & Sales Personnel



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                       9th – 12th February, 2021

2ND BATCH:                      6th – 9th July, 2021

3RD BATCH:                      12th – 15th October, 2021

Other Dates

Start Date End Date
09 Feb, 2021 12 Feb, 2021
Start Date End Date
06 Jul, 2021 09 Jul, 2021
Start Date End Date
12 Oct, 2021 15 Oct, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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