Fundamentals of Marketing for New Marketing and Non-Marketing Professionals

  • Start Date

    07 Jun, 2022

  • End Date

    10 Jun, 2022

  • Price


  • WiFi

    Free wifi

Event Details

At the end of this training workshop, participants will learn to:

  • Develop a strong team by evaluating, training, and coaching them to drive results through the selling process
  • Plan and conduct market research to identify market trends
  • Conduct effective sales training meetings
  • Develop strategic sales plan to lead sales team to implement strategies
  • Deliver customer-focused sales presentations
  • Direct sales forecasting activities and set sales team performance goals



Communicating an Effective Sales and Marketing Message

  • Overcoming common Communication Barriers
  • Listen while you Work
  • Questioning Skills to uncover Customer Expectations
  • Telephone Tips to improve Sales and Marketing Effectiveness
  • Understanding Body Language Gestures   
  • Identifying your Leadership and Communication Style

Creating a Customer-Focused Sales Team

  • Reasons Why Customers Don’t Buy
  • Delivering on the 7 Customer Expectations
  • Sales & Marketing Persuasion and Negotiation Strategies
  • Designing a Customer involved Presentation
  • How Customer Service can increase Sales
  • Dealing with Customer Objections in a Professional Manner

Managing a High-Performing Sales Team

  • Tips for Recruiting High-performing Salespeople
  • The Interviewing, Qualifying and Hiring Process
  • Managing Employee Turnover
  • How to Plan and Run Successful Sales Meetings
  • New Hire 90-day Training Plan
  • Team Building Techniques to Promote Teamwork and Mutual Support 

Powerful Strategies for Motivating Salespeople  

  • Leadership Traits of Successful Sales Managers
  • Abraham Maslow’s Hierarch of Needs 
  • Factors that Motivate and Demotivate Salespeople
  • Considerations for Designing a Sales Contest
  • Coaching and Mentoring Skills to Improve Productivity
  • Planning and Conducting Effective Sales Meetings

Leading the Way to Increased Sales Effectiveness  

  • Steps for Developing a “positive mental attitude”
  • Personal Development to Leadership and Public Speaking Skills
  • Know your Numbers: Setting SMART Objectives
  • Stress Management Tips to Maintain a Balanced Lifestyle
  • Time Management Principles to help you see more Customers
  • Action Planning for Continuous Improvement



Marketing & Sales Personnel



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH: 22nd – 25th Mar, 2022                          

2ND BATCH: 2nd – 5th Aug, 2022

3RD BATCH: 1st – 4th Nov, 2022

Other Dates

Start Date End Date
13 Sep, 2022 16 Sep, 2022
Start Date End Date
01 Nov, 2022 04 Nov, 2022
Start Date End Date
07 Jun, 2022 10 Jun, 2022
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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