Digital Marketer Course

  • Start Date

    10 May, 2022

  • End Date

    13 May, 2022

  • Price

    ₦190,000

  • WiFi

    Free wifi

Event Details

By the end of the course, participants will be able to:

  • Utilize advanced advertising techniques on popular social media platforms
  • Setup conversion tracking on social media and Google Ad Words
  • Use advanced advertising features in Google Paid Search
  • Recognize and use advanced SEO techniques to rank on top positions
  • Understand CRO to improve conversions
  • Understand and utilize the power of Google My Business

 

COURSE CONTENT

  • Digital Marketing: an overview about all the platforms covered by the umbrella term i.e. ‘Digital Marketing’
  • SEO – Search Engine Optimization: Understanding 21 practical SEO strategies to bring your website on top of Google search results with practical examples
  • YouTube SEO: Improving your YouTube videos’ visibility online
  • Google Ads – Search & Display Advertising Campaigns: A step-by-step practical approach for launching, monitoring and optimizing your Google Ads campaigns. 
  • Google My Business: Connecting your business with local customers by optimizing Google My Business/Google Maps listings
  • Content Marketing: An Inbound Marketing Concepts and its Implementation
  • Social Media Marketing: Developing a social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram and many other tips and tools. 
  • Social Media Advertising: How to effectively create Facebook, Instagram and LinkedIn Paid Advertising campaigns
  • Google Analytics: Tracking your success and improving your campaigns’ performance by tracking the results

 

FOR WHOM:

Online Marketers, Customer Service Managers/Staff, Sales Representatives, Admin Managers/Officers, Marketers, Supervisors, Team Leaders in various segments of the organization in both the Public and Private Sectors.

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

DATE:

1ST BATCH: 10th – 13th May, 2022                           

2ND BATCH: 23rd – 26th Aug, 2022

3RD BATCH: 22nd – 25th Nov, 2022

Other Dates

Start Date End Date
23 Aug, 2022 26 Aug, 2022
Start Date End Date
22 Nov, 2022 25 Nov, 2022
Start Date End Date
10 May, 2022 13 May, 2022
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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