Digital Marketer Course

Date Format Fees  
18 Jun - 21 Jun, 2024 Classroom ₦250,000 Register
19 Nov - 22 Nov, 2024 Classroom ₦250,000 Register
18 Jun - 21 Jun, 2024 Classroom ₦250,000 Register
18 Jun - 21 Jun, 2024 Classroom ₦250,000 Register

Event Details

By the end of the course, participants will be able to:

  • Utilize advanced advertising techniques on popular social media platforms
  • Setup conversion tracking on social media and Google Ad Words
  • Use advanced advertising features in Google Paid Search
  • Recognize and use advanced SEO techniques to rank on top positions
  • Understand CRO to improve conversions
  • Understand and utilize the power of Google My Business



  • Digital Marketing: an overview about all the platforms covered by the umbrella term i.e. ‘Digital Marketing’
  • SEO – Search Engine Optimization: Understanding 21 practical SEO strategies to bring your website on top of Google search results with practical examples
  • YouTube SEO: Improving your YouTube videos’ visibility online
  • Google Ads – Search & Display Advertising Campaigns: A step-by-step practical approach for launching, monitoring and optimizing your Google Ads campaigns. 
  • Google My Business: Connecting your business with local customers by optimizing Google My Business/Google Maps listings
  • Content Marketing: An Inbound Marketing Concepts and its Implementation
  • Social Media Marketing: Developing a social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram and many other tips and tools. 
  • Social Media Advertising: How to effectively create Facebook, Instagram and LinkedIn Paid Advertising campaigns
  • Google Analytics: Tracking your success and improving your campaigns’ performance by tracking the results



Online Marketers, Customer Service Managers/Staff, Sales Representatives, Admin Managers/Officers, Marketers, Supervisors, Team Leaders in various segments of the organization in both the Public and Private Sectors.



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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