Sales Negotiation Strategies Training

  • Start Date

    10 May, 2021

  • End Date

    12 May, 2021

  • Price


  • WiFi

    Free wifi

Event Details

Effective Negotiation Strategies are the key to winning in business, when mastered, can enhance communications and provide better results from communication. This course will teach participants the basics of negotiation, how to prepare to negotiate, ways to respond to negotiation challenges, how to create win-win solutions, and how to create sustainable agreements.

We negotiate, influence and persuade on a daily basis. As we buy and sell, manage workers, work for supervisors and deal with clients, colleagues, suppliers, family and friends.

Successful negotiation requires collaboration with others and an ability to shift perspective and gain insight into their motivations in order to form a win/win agreement. Navigating the negotiation minefield requires advanced communication skills; defined procedures; manipulation survival strategies; precise planning; effective listening skills; and much more



  • Definitions of negotiation strategies and secrets?
  • Why are strategy and strategic planning important?
  • Understanding the main frameworks for strategic analysis
  • Private and public sector strategies – similarities and difference
  • Negotiation and Conflict Management Analysis
  • Negotiation – what is it and how is it defined?
  • The increasing importance of negotiation and conflict management
  • Sources of conflict in organisations
  • How and why conflict escalates and preventing conflict escalation
  • Conflict management strategies
  • Conflict meets negotiation – understanding the two distinct negotiation behaviours
  • Assessing your own personal negotiation style
  • Negotiation as a mixed motive process



Marketing & Sales Personnel



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                       10th – 12th May, 2021                     

2ND BATCH:                      31st Aug– 3rd September, 2021

3RD BATCH:                      30th Nov – 3rd December, 2021

Other Dates

Start Date End Date
10 May, 2021 12 May, 2021
Start Date End Date
31 Aug, 2021 03 Sep, 2021
Start Date End Date
30 Nov, 2021 03 Dec, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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