Sales Negotiation Strategies Training

  • Start Date

    15 Feb, 2022

  • End Date

    18 Feb, 2022

  • Price

    ₦190,000

  • WiFi

    Free wifi

Event Details

By the end of this course, participants will have:

  • Learnt how negotiation fits into the sales/purchase process and how to handle the price objection effectively, to either remove the need to negotiate, or to create a more advantageous foundation from which to negotiate.
  • Understood different styles of negotiation and how they can negotiate constructively with colleagues, suppliers and customers.
  • Applied the principles of effective negotiation and the five stages within their practise negotiation conversations.
  • Clearly identified their objectives, entry and exit points and tradeables within a negotiation discussion that they may have with a customer.
  • Enhanced their communication and interpersonal skills to build and maintain rapport and achieve a win-win outcome through negotiation.
  • Practised tested negotiation strategies
  • Understood the principles of effective negotiation, including the five stages of negotiating.

 

COURSE CONTENT

Negotiating and Selling

  • Negotiation as part of the sales process
  • Handling the price objection
  • What is negotiation?

 

Golden rules of negotiating

  • Stages/process
  • Environment/pre-requisites

 

Planning sales negotiations

  • Objectives – seller and buyer
  • Tradeables – seller and buyer
  • Entry and exit points
  • Negotiation’s planner

 

Communication skills refresher

  • Listening
  • Questioning
  • Body language

 

Rapport and relationships

  • Co-operation activity
  • Rapport

 

Proposing

  • Techniques and skills to advance the sales negotiation
  • Language

 

Behaviours, beliefs and emotions in sales negotiations

  • Constructive beliefs for negotiating
  • Managing our emotions

 

Assertive communication

  • Introduction to assertiveness
  • Assertive behaviour – words, voice & body language

 

Bargaining and settling

  • Moving to definite proposals
  • Settling – reaching agreement and setting action plans

 

Negotiation strategy and tactics

  • BATNA
  • Techniques that buyers use and how to respond

 

FOR WHOM:

Marketing & Sales Personnel

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

DATE:

1ST BATCH: 15th – 18th Mar, 2022                           

2ND BATCH: 26th – 29th July, 2022

3RD BATCH: 25th – 28th Oct, 2022

Other Dates

Start Date End Date
26 Jul, 2022 29 Jul, 2022
Start Date End Date
25 Oct, 2022 28 Oct, 2022
Start Date End Date
15 Feb, 2022 18 Feb, 2022
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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