Sales and Marketing Management

• The course combines insights from the Focus Group, discussions with industry experts and other research.
• It will provide clear insights and identify gaps in the market
• It  will design appropriate programs and map out clear strategies for program delivery
• It will equip practitioners with the up- to- date tools for success.

COURSE CONTENT

• Good understanding of the role of sales and marketing in the creating value (value and volume) for the organisation.
• Understand in practical terms how to develop a simple but workable marketing and sales plan with clear strategic and tactical components.
• Understand how to write sales and marketing briefs for third party engagement.
• Understand how to develop and commission consumer and market research.
• Thorough understanding of how to interpret research reports, develop consumer insights and leverage same to create value.
• Understand sales and marketing analytics, budgetary design and implementation and performance reporting.
• Understand and speak the language of the Board.

FOR WHOM:

Marketing & Sales Personnel

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.