Sales and Marketing Management

  • Start Date

    21 Feb, 2023

  • End Date

    24 Feb, 2023

  • Price


  • WiFi

    Free wifi

Event Details

  • The course combines insights from the Focus Group, discussions with industry experts and other research.
  • It will provide clear insights and identify gaps in the market
  • It  will design appropriate programs and map out clear strategies for program delivery
  • It will equip practitioners with the up- to- date tools for success.



  • Good understanding of the role of sales and marketing in the creating value (value and volume) for the organisation.
  • Understand in practical terms how to develop a simple but workable marketing and sales plan with clear strategic and tactical components.
  • Understand how to write sales and marketing briefs for third party engagement.
  • Understand how to develop and commission consumer and market research.
  • Thorough understanding of how to interpret research reports, develop consumer insights and leverage same to create value.
  • Understand sales and marketing analytics, budgetary design and implementation and performance reporting.
  • Understand and speak the language of the Board.


Marketing & Sales Personnel



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                       21st - 24th Feb, 2023  

2ND BATCH:                      22nd - 25th Aug, 2023

Other Dates

Start Date End Date
22 Aug, 2023 25 Aug, 2023
Start Date End Date
21 Feb, 2023 24 Feb, 2023
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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