Sales and Marketing Management

Date Format Fees  
25 Jun - 28 Jun, 2024 Classroom ₦250,000 Register
26 Nov - 29 Nov, 2024 Classroom ₦250,000 Register
25 Jun - 28 Jun, 2024 Classroom ₦250,000 Register

Event Details

  • The course combines insights from the Focus Group, discussions with industry experts and other research.
  • It will provide clear insights and identify gaps in the market
  • It  will design appropriate programs and map out clear strategies for program delivery
  • It will equip practitioners with the up- to- date tools for success.



  • Good understanding of the role of sales and marketing in the creating value (value and volume) for the organisation.
  • Understand in practical terms how to develop a simple but workable marketing and sales plan with clear strategic and tactical components.
  • Understand how to write sales and marketing briefs for third party engagement.
  • Understand how to develop and commission consumer and market research.
  • Thorough understanding of how to interpret research reports, develop consumer insights and leverage same to create value.
  • Understand sales and marketing analytics, budgetary design and implementation and performance reporting.
  • Understand and speak the language of the Board.


Marketing & Sales Personnel



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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