Developing Strategic Market Plans for your Organization

  • Start Date

    29 Mar, 2022

  • End Date

    01 Apr, 2022

  • Price


  • WiFi

    Free wifi

Event Details

At the end of the workshop, participants will learn to:

  • Engage consumers on social media to expand brand awareness
  • Evaluate market trends and recommend changes to marketing strategies
  • Communicate with target audiences and manage customer relationships
  • Integrate the best practices of market leaders
  • Expand and develop marketing platforms
  • Report on return on investment and key performance metrics



Marketing Communication Principles and Best Practices

  • Keeping up with communication technology and innovation
  • The power of non-verbal communication in the marketing process
  • Strategies for marketing to different customer types
  • Active listening and questioning skills to promote effective communication
  • Techniques for giving and receiving constructive feedback


Using Social Media Marketing to Increase Market Share

  • Social media marketing advantages and disadvantages
  • Creating a social media marketing strategy
  • Social media marketing platforms
  • Online brand reputation management
  • How to measure social media effectiveness
  • Social media best practices


Building Your Position as a Market Leader

  • Developing strategic marketing objectives with SMART goals
  • Identifying your target market with SWOT Analysis
  • Profiling and targeting potential customers with market research
  • Benchmarking your competitors’ products, pricing, and marketing tactics
  • Implementing the elements of the Marketing Mix
  • Customer Relationship Management: Creating the ultimate customer experience


Key Elements of a Successful Marketing Strategy

  • Market Leader advantages and disadvantages
  • Eastman Kodak: From Market Leader to Bankruptcy
  • The four stages of the Product Life Cycle
  • Customer Lifecycle Management: How to increase customer lifetime value
  • Utilizing customer service to increase sales and brand loyalty
  • Developing an integrated marketing plan with the SOSTAC model


FOR WHOM: Marketing & Sales Personnel



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH: 29th Mar – 1st April, 2022                   

2ND BATCH: 9th – 12th Aug, 2022

3RD BATCH: 8th – 11th Nov, 2022

Other Dates

Start Date End Date
09 Aug, 2022 12 Aug, 2022
Start Date End Date
08 Nov, 2022 11 Nov, 2022
Start Date End Date
29 Mar, 2022 01 Apr, 2022
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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