Improving Your Marketing Mix Successfully

  • Start Date

    27 Apr, 2021

  • End Date

    30 Apr, 2021

  • Price

    ₦185,000

  • WiFi

    Free wifi

Event Details

  • Establish segmentation and growth priorities that result in winning sales strategies
  • Move beyond elevator pitches to create, communicate and prove compelling B2B value propositions
  • Modernize the sales process to drive differentiated value
  • Create key accounts programs that maximize mutual value with your most important customers
  • Design field sales force, inside sales and indirect channels for strategic advantage

 

COURSE CONTENT

  • Apply a strategic mindset to the sales function
  • Establish segmentations and growth priorities that result in winning sales strategies
  • Move beyond elevator pitches: compelling B2B value propositions
  • Participate in a case study
  • Modernize the sales process to drive differentiated value
  • Review leading trends in channels mix and design
  • Design field and inside sales forces for strategic advantage
  • Develop key accounts program for strategic advantage
  • Implement indirect channels for strategic advantage
  • Participate in a case study
  • Bring it all together: the customer-centric sales strategy
  • Participate in a case study
  • Discuss the other 80 percent: implementation issues and insights
  • Engage in expert panel discussion

 

FOR WHOM:

Marketing & Sales Personnel

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

DATE:

1ST BATCH:                       27th – 30th April, 2021                    

2ND BATCH:                      24th – 27th August, 2021

3RD BATCH:                      23rd – 26th November, 2021

Other Dates

Start Date End Date
27 Apr, 2021 30 Apr, 2021
Start Date End Date
24 Aug, 2021 27 Aug, 2021
Start Date End Date
23 Nov, 2021 26 Nov, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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