High Impact Sales – The Complete Sales Course

  • Start Date

    26 Oct, 2021

  • End Date

    29 Oct, 2021

  • Price

    ₦185,000

  • WiFi

    Free wifi

Event Details

By the end of this seminar, participants will be able to:

  • Create an action plan and prioritize to maximize selling effectiveness
  • Be acquainted with all sales process to deliver results
  • Adopt the skills and techniques that routinely deliver positive customer experiences
  • Use a customer-focused selling approach to close more sales in less time
  • Proactively manage key-account customers to promote additional sales
  • Effectively organize their schedule to achieve sales goals and build a pipeline
  • Adopt appropriate sales persuasion and negotiation techniques
  • Develop effective sales communication skills

 

 COURSE CONTENT      

Sales Process

    • Product Knowledge
    • Pre-approach - planning the sale
    • Identifying and cross questioning
    • Need assessment
    • Value Proposition
    • Handling Sales objections
    • Gaining commitment
    • Follow-up
    • Closing deals

 

Prospecting for Business – Breaking Fallow Grounds

    • Lead Generation: Referrals, Cold Calls, Internet Marketing, Telemarketing, Advertisement, Events
    • The Concept of Sales Funnel
    • Inducing Product Trial and First Purchase

 

Communication and Interpersonal Skills Development

    • Listening and questioning skills to uncover customer expectations
    • Telephone and voicemail selling techniques
    • Words and tones to avoid
    • Engaging your customer’s preferred “learning style”
    • Interpreting the meaning of nonverbal communication
    • How to identify a customer’s “buying style”

 

Soft Skills for Sales Effectiveness

    • Listening and Questioning Skills
    • Assertiveness
    • Attentiveness
    • Self Confidence
    • Negotiation skills
    • Time Management

 

Dealing with different types of Customers

    • Understanding internal and external customers
    • Understanding different Customers types and personality types
    • The H-E-A-R-D approach for dealing with customers
    • Steps to dealing with difficult people

 

Principles of Persuasion and Negotiation to Increase Sales Effectiveness

    • Reasons why customers don’t buy
    • Selling with emotion not logic
    • Value selling: Selling benefits not features
    • Win-Win negotiation strategies
    • How to overcome sales objections and customer procrastination

 

Creating a Customer-Focused Sales Team

  • Delivering on the Customer Expectations
  • Selling with Influence
  • Increasing sales through customer service
  • Dealing with customer objections in a professional manner
  • Action Planning for Continuous Improvement

 

Data Analysis

    • The sales and marketing strategy, organizational structure, culture, roles and responsibilities, priority product solutions, and priority customers
    • Customer buying patterns, behaviors, and cycles
    • The various selling situations, competitors, differentiators, key selling and coaching challenges and opportunities, and customer experience
    • Performance data
    • Key product information that is critical to successful selling
    • Key selling strengths and areas for improvement

 

FOR WHOM:

Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

DATE:

1ST BATCH:                       2nd – 5th March, 2021

2ND BATCH:                      27th – 30th July, 2021

3RD BATCH:                      26th - 29th October,2021

Other Dates

Start Date End Date
02 Mar, 2021 05 Mar, 2021
Start Date End Date
27 Jul, 2021 30 Jul, 2021
Start Date End Date
26 Oct, 2021 29 Oct, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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