Email Marketing Fundamentals Course

  • Start Date

    28 Sep, 2021

  • End Date

    30 Sep, 2021

  • Price


  • WiFi

    Free wifi

Event Details

  • Plan integrated email campaigns
  • Select email marketing management systems
  • Building email lists
  • Review the latest on ethical and legal constraints
  • Design an effective newsletter
  • Measure and improve email campaigns
  • Integrate their email campaigns with their other marketing activities
  • Use social media and email marketing for better results
  • Segment their data for better response rates and interpret their analytics to improve their campaigns
  • Optimise and improve their landing pages
  • Understand the legal and best practice frameworks for email marketing



  • Email marketing in perspective
  • Introduction to success factors for email marketing
  • The latest email marketing tools
  • Selecting an Email Service Provider
  • Data collection for email marketing
  • CRM integration
  • Email and social media
  • Version testing
  • Landing page optimisation
  • Legal briefing
  • Deliverability and designing email templates
  • Goal-setting for email campaigns
  • Segmentation and targeting
  • Campaign planning activity
  • Structuring an email to maximise response
  • Effective copywriting
  • Email analytics



Anyone responsible for delivering email marketing campaigns, Marketers.



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                       19th – 22nd January, 2021                             

2ND BATCH:                      15th – 18th June, 2021

3RD BATCH:                      28th – 30h September, 2021

Other Dates

Start Date End Date
19 Jan, 2021 22 Jan, 2021
Start Date End Date
15 Jun, 2021 18 Jun, 2021
Start Date End Date
28 Sep, 2021 30 Sep, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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