Public Relations Techniques and Communication Skills

Date Format Fees  
23 May - 26 May, 2023 Classroom ₦200,000 Register
12 Sep - 15 Sep, 2023 Classroom ₦200,000 Register
19 Dec - 22 Dec, 2023 Classroom ₦200,000 Register
23 May - 26 May, 2023 Classroom ₦200,000 Register

Event Details

After this workshop, you will be able to:

  • Apply the principles and mechanisms of online PR and communications to create an online communication strategy for your organisation
  • Engage stakeholders and execute powerful campaigns on Facebook, the dominant online social media platform
  • Create and manage a YouTube channel as a hub for video blogging, proadcasting and multimedia outreach
  • Optimise your online output for discovery in Google searches using the science of Search Engine Optimisation (SEO)
  • Use Twitter and micro-blogging for intelligence, outreach, engagement and crisis communication



Advanced social media strategy and management

  • New social media channels
  • Social media integration: aligning online and offline strategies
  • Content creation for social media
  • Managing social media teams

Extended applications of social media

  • Community engagement in social media
  • Event management in social media
  • Tracking return on investment in social media

Writing for social media and the Web

  • Principles of writing for the Web
  • Writing website content
  • Writing for blogs and social networks
  • Micro-writing: Twitter, Status, SMS and the mobile Web

Creating video for social media and corporate communications

  • Video planning
  • Getting the best out of people on camera
  • Practical video production workshop
  • Video editing and post-production
  • Online video sharing


Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:  23rd - 26th May, 2023

2ND BATCH: 12th - 15th Sept, 2023

3RD BATCH: 19th - 22nd Dec, 2023

  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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