Public Relations Techniques and Communication Skills

  • Start Date

    08 Feb, 2022

  • End Date

    11 Feb, 2022

  • Price

    ₦190,000

  • WiFi

    Free wifi

Event Details

After this workshop, you will be able to:

  • Apply the principles and mechanisms of online PR and communications to create an online communication strategy for your organisation
  • Engage stakeholders and execute powerful campaigns on Facebook, the dominant online social media platform
  • Create and manage a YouTube channel as a hub for video blogging, proadcasting and multimedia outreach
  • Optimise your online output for discovery in Google searches using the science of Search Engine Optimisation (SEO)
  • Use Twitter and micro-blogging for intelligence, outreach, engagement and crisis communication

 

COURSE CONTENT:

Advanced social media strategy and management

  • New social media channels
  • Social media integration: aligning online and offline strategies
  • Content creation for social media
  • Managing social media teams

Extended applications of social media

  • Community engagement in social media
  • Event management in social media
  • Tracking return on investment in social media

Writing for social media and the Web

  • Principles of writing for the Web
  • Writing website content
  • Writing for blogs and social networks
  • Micro-writing: Twitter, Status, SMS and the mobile Web

Creating video for social media and corporate communications

  • Video planning
  • Getting the best out of people on camera
  • Practical video production workshop
  • Video editing and post-production
  • Online video sharing

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

DATE:

1ST BATCH: 8th – 11th Feb, 2022                           

2ND BATCH: 5th – 8th July, 2022

3RD BATCH: 18th – 21st Oct, 2022

Other Dates

Start Date End Date
05 Jul, 2022 08 Jul, 2022
Start Date End Date
18 Oct, 2022 21 Oct, 2022
Start Date End Date
08 Feb, 2022 11 Feb, 2022
Start Date End Date
08 Feb, 2022 11 Feb, 2022
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

Share this course