Leadership under Attack - Escalating Crisis and Reputation Challenges

By the end of this training course, participants will be able to:

• Develop the ten steps the Board should take Before, During and After Crisis
• Understand why good managers sometimes make poor Crisis Leaders
• Understand how to remedy any Social Media gap in Crisis Communications
• Analyse incoming crisis information and deliver a successful press briefing
• Understand the five deadly Leadership behaviours & the six winning strategies

COURSE CONTENT

Diagnosis of the Issue, Know the Difference between a Problem, a Crisis and an Attack

• How to prepare for something that you do not know is going to happen?
• Alternative facts and fake news implications
• Consider the difference between Crisis Management & Issues Management
• How to survive the attack - What type of response is required?
• The demands of Social Media on the Organization
• Recent Case Studies

Effective Team: 3 C´s Co-operation, Co-ordination & Communication

• Rapid Team building when the problem arrives
• Ultimate goal of the team, is situation awareness
• Leadership delegation to the Team
• Six Social Media musts for crisis communications within the team
• Six P´s of Team Crisis Management

Damage Control means more than just having to Say Sorry

• What to do when you or your company has clearly done something wrong
• How to know if a mistake has been made?
• How to explain your actions and make amends?
• Have you caused harm with a deviation from corporate policies?
• How to avoid battles - Ten ways to avoid conflict

The Transition from Line Management to Crisis Management. Decision Making – Solving the Problem

• Listen and Learn, and Learn to Look and Listen more
• Decision making psychology as an individual and collectively
• Fighting for and controlling crisis information with Courage and Determination
• Nine habits that lead to terrible decisions
• Controlling and delivering on perceptions
• Examination of Leadership applications in Past Crises: Successes & Failures

Managing the Media - “No Comment” means “We are Guilty”!

• How to run a difficult Press Conference
• Essential guidelines and checklists for TV Interviews
• Implementing a Reputation Management Strategy
• Case Studies - Those who survived, how did they achieve that?
• Crisis Communications Exercise – Press conference to a given scenario

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.