Planning and Managing PR Campaigns

  • Start Date

    08 Jun, 2021

  • End Date

    11 Jun, 2021

  • Price

    ₦185,000

  • WiFi

    Free wifi

Event Details

  • To Examine the range of PR campaigns and the purposes that they can achieve
  • To Develop a problem-solving approach to match PR campaign strategy to business objectives
  • To Plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
  • To Examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
  • To Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
  • To Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

 

COURSE CONTENT

Public Relations in Business

  • An Overview of the Scope and Role of Public Relations in an Organisation
  • Assessing Your PR Situation
  • Setting Objectives to Meet Your Business Needs
  • Planning Framework for Campaigns
  • Costing a Campaign
  • Writing Your Campaign Proposal

Setting Campaign Objectives and Themes 

  • A Problem Solving Approach
  • The Campaign Process and Communications Theory
  • Translating Objectives into a Practical Campaign Concept
  • Resource Allocation and Scheduling
  • The Development of a Message House
  • Storytelling and Creativity in Messaging

 

Choosing the Right Media Mix  

  • Identifying your Target Publics
  • Assessing What Your Stakeholders Think of You
  • Choosing the Right Media for the Right Audience
  • News and Feature Generation
  • Is it a story – What’s in it for the media?
  • Events, Invitations and Press Releases

 

Social Media and Influence 

  • Involving Your “in-house” Media
  • Using Photography and Video
  • Social Media in Campaigns
  • Using Influencers and Testimonials
  • The Role of the Corporate Website
  • Crisis Management and Contingencies

 

Evaluation and the Planning Cycle   

  • Building the In-house Campaigns Team
  • Assessing and Managing Performance
  • Buying in Help – What to look for and getting the best results?
  • Evaluating Campaigns
  • Campaign Reporting
  • Personal Action Planning

 

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

DATE:

1ST BATCH:                       19th – 22nd Jan, 2021                      

2ND BATCH:                      8th – 11th June, 2021

3RD BATCH:                      28th – 30h September, 2021

Other Dates

Start Date End Date
19 Jan, 2021 22 Jan, 2021
Start Date End Date
08 Jun, 2021 11 Jun, 2021
Start Date End Date
28 Sep, 2021 30 Sep, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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