The Power of PR: A Key Tool to the Success of an Organization

  • Start Date

    05 Apr, 2022

  • End Date

    08 Apr, 2022

  • Price


  • WiFi

    Free wifi

Event Details

This workshop programme will provide the participants with the knowledge needed and Gain a clear understanding of public relations and communications concepts and techniques and key tools for success of an organization.



  • How to transition into the public relations profession.
  • The challenges and opportunities of the public relations profession.
  • How to design a 10-step public relations program including setting goals and tactical execution.
  • How to measure public relations effectiveness.
  • How to create effective external/internal communications.
  • How to handle crisis communications.
  • Ethics guidelines.
  • Research methodologies.
  • How to create and present a public relations plan.
  • Materials and lunch provided.



Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH: 5th – 8th April, 2022                          

2ND BATCH: 23rd – 26th Aug, 2022          

3RD BATCH: 22nd – 25th Nov, 2022          

Other Dates

Start Date End Date
23 Aug, 2022 26 Aug, 2022
Start Date End Date
22 Nov, 2022 25 Nov, 2022
Start Date End Date
05 Apr, 2022 08 Apr, 2022
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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