The Power of PR: A Key Tool to the Success of an Organization

  • Start Date

    01 Jun, 2021

  • End Date

    04 Jun, 2021

  • Price


  • WiFi

    Free wifi

Event Details

This workshop programme will provide the participants with the knowledge needed and Gain a clear understanding of public relations and communications concepts and techniques and key tools for success of an organization.



  • How to transition into the public relations profession.
  • The challenges and opportunities of the public relations profession.
  • How to design a 10-step public relations program including setting goals and tactical execution.
  • How to measure public relations effectiveness.
  • How to create effective external/internal communications.
  • How to handle crisis communications.
  • Ethics guidelines.
  • Research methodologies.
  • How to create and present a public relations plan.
  • Materials and lunch provided.



Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                       12th – 15th January, 2021                              

2ND BATCH:                      1st – 4th June, 2021

3RD BATCH:                      28th – 30h September, 2021

Other Dates

Start Date End Date
12 Jan, 2021 15 Jan, 2021
Start Date End Date
01 Jun, 2021 04 Jun, 2021
Start Date End Date
28 Sep, 2021 30 Sep, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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