The Power of PR: A Key Tool to the Success of an Organization

  • Start Date

    21 Feb, 2023

  • End Date

    24 Feb, 2023

  • Price


  • WiFi

    Free wifi

Event Details

This workshop programme will provide the participants with the knowledge needed and Gain a clear understanding of public relations and communications concepts and techniques and key tools for success of an organization.



  • How to transition into the public relations profession.
  • The challenges and opportunities of the public relations profession.
  • How to design a 10-step public relations program including setting goals and tactical execution.
  • How to measure public relations effectiveness.
  • How to create effective external/internal communications.
  • How to handle crisis communications.
  • Ethics guidelines.
  • Research methodologies.
  • How to create and present a public relations plan.
  • Materials and lunch provided.



Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:              21st - 24th Feb, 2023  

2ND BATCH:             18th - 21st July, 2023 

3RD BATCH:             24th- 27th Oct, 2023


Other Dates

Start Date End Date
18 Jul, 2023 21 Jul, 2023
Start Date End Date
24 Oct, 2023 27 Oct, 2023
Start Date End Date
21 Feb, 2023 24 Feb, 2023
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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