Managing Community Relations Effectively

  • Start Date

    11 Apr, 2022

  • End Date

    14 Apr, 2022

  • Price


  • WiFi

    Free wifi

Event Details

The main aim of this seminar is to generate the ideas and modalities that could shape a new thinking in community relations by companies operating in Nigeria.

  • To discuss how companies may best function as corporate citizens of the communities in which they operate.
  • To analyze and highlight community relations as an important communicative strategy in corporate operations
  • To train and re-skill corporate executives and community relations personnel on the changing contexts and practice of Community Relations.



The Communities we Operate in

  • Corporate Social Responsibility (CSR) vs. Community Engagement
  • Understanding the Importance of Community Engagement
  • Defining the Corporate Community Involvement Mission
  • Identifying Key Stakeholders
  • Stakeholder Expectations of Our Organisation
  • Assessing Impacts and Pre-empting Risks
  • Reputational Impact


Integrating Community Involvement into the Business

  • Integrating Community Involvement into the Business
  • Environmental Issues
  • Health and Safety
  • Local Procurement
  • Education
  • Capacity Building
  • Reputation Management


Practical Steps for Community Engagement

  • Developing Engagement Programmes
  • Engagement Techniques
  • Corporate Communication with the Communities
  • Presenting our Organisation to the Communities We Operate In
  • Budgeting
  • Practical Exercises in Community Dialogue


Types of Community Programmes

  • Community-Driven Projects
  • Social Contribution Projects
  • Supporting Neighboring Communities in Case of a Disaster
  • Corporate Giving and Foundations
  • Connected Leadership
  • Employee Involvement
  • Manage Cross-sector Collaboration


Measuring, Evaluating and Reporting Corporate Community Programmes

  • Goal Setting and KPIs
  • Measuring Success of Our Initiatives
  • Integrated Reporting



Community relations managers, corporate affairs managers, public relations practitioners, General/operations managers, Brand managers, Business development managers, Customer relations managers.



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.


1ST BATCH: 11th – 14th April, 2022                                  

2ND BATCH: 23rd – 26th Aug, 2022

3RD BATCH: 29th Nov – 2nd Dec, 2022     

Other Dates

Start Date End Date
23 Aug, 2022 26 Aug, 2022
Start Date End Date
29 Nov, 2022 02 Dec, 2022
Start Date End Date
11 Apr, 2022 14 Apr, 2022
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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