Airline Marketing Management Course

  • Start Date

    05 Oct, 2021

  • End Date

    08 Oct, 2021

  • Price

    ₦300,000

  • WiFi

    Free wifi

Event Details

Stay ahead of the competition by understanding and applying sound Airline marketing principles.

Upon completing this course, you will be able to:

  • Interpret and understand your customers' needs
  • Segment your targeted markets
  • Exceed your customers' expectations with product innovation, product quality and efficient distribution
  • Develop creative and cost-effective marketing strategies
  • Build or refresh management and leadership skills
  • Respond to management challenges effectively

 

CONTENT

  • The evolution of technology and its impact in customer engagement and marketing methodologies
  • Developing marketing processes & strategies in alignment with organizational objectives
  • The current airline business environment and its impact on airline marketing
  • Impact of technology on distribution and communication channels: best practices including social media
  • Market environment scanning & market research methodologies
  • Developing a marketing plan and strategy in a case study approach
  • The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
  • How to create value for, and communicate value to, your customers
  • Airline alliances and marketing: benefits & drawbacks
  • Practical strategies for managing your marketing plan efficiently

 

FOR WHOM:

Marketing managers, Sales managers, general sales agents, Marketing officers, market coordinators, Customer service staff.

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

DATE:

1ST BATCH:              2nd – 5th Mar, 2021

2ND BATCH:             15th – 18th June, 2021

3RD BATCH:             5th – 8th Oct, 2021

Other Dates

Start Date End Date
02 Mar, 2021 05 Mar, 2021
Start Date End Date
15 Jun, 2021 18 Jun, 2021
Start Date End Date
05 Oct, 2021 08 Oct, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

Share this course