Digital Business Transformation Course

Date Format Fees  
16 Jan - 19 Jan, 2024 Classroom ₦250,000 Register
04 Jun - 07 Jun, 2024 Classroom ₦250,000 Register
24 Sep - 27 Sep, 2024 Classroom ₦250,000 Register
16 Jan - 19 Jan, 2024 Classroom ₦250,000 Register
16 Jan - 19 Jan, 2024 Classroom ₦250,000 Register

Event Details

Digital Transformation refers to the changes associated with the application and integration of digital technology into all areas of business. It closes the gap between the expectations of the digital customer and what businesses actually deliver. This Digital Transformation prepares businesses for the future, showing them how to create and lead a digital strategy to be more efficient and competitive.


The participants of this course will be able to

  • Understand Digital Transformation
  • Implement Digital Transformation
  • Identify threats and leverage digital opportunities
  • Learn how to use technology for business change



Introduction to Digital Transformation

    • What is Digital Transformation?
    • Tradition Linear Value Chain
    • Homing and Switching Costs
    • Two Sided-Networks


Digital Transformation Domains

    • Customers
    • Competition
    • Data
    • Innovation
    • Value


Overview of Customer Networks

    • Customer Network Paradigm
    • Marketing Funnel


Introduction to Digital Customer Behaviours

    • Access Strategy
    • Engage Strategy
    • Customise Strategy


Platform Business Models

    • Overview of Platforms
    • Platforms Types
    • Platform Business Model Map


Artificial Intelligence (AI) in Business

    • Basics of Machine Learning (ML)
    • How to Apply AI and ML in Business


Basics of Big Data at Work

    • New Unstructured Data Sources
    • Unstructured Data Tools
    • Templates of Value


Business Innovation Through Experimentation

    • Principles of Experimentation
    • Convergent Experimental Method
    • Divergent Experimental Method


Value Proposition Adaptation

    • Customer Centricity During Rapid Change
    • Adapting Shrinking Market
    • Market Value Concepts
    • Value Proposition Roadmap


Introduction to Disruptive Business Model

    • What is Disruption?
    • Digital Age Disruption
    • Disruption Theories
    • Differentials of Disruptive Business Models


Basics of Surviving Disruption

    • Variables of Disruptive Business Models
    • Disruptive Response Planner
    • Responses to Disruptive Challenger



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.


  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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