Organizational Transformation through Effective Communications

The objectives of this training program are:

• To provide participants with the tools to align audiences with media and messages
• To help participants seamlessly merge traditional and new media strategies and tactics
• To sharpen the focus on Strategic Communications as a corporate enabler
• To help participants tweak their “Big Picture” strategies.
• To help participants re-position their Future Strategy and Implementation

COURSE CONTENT

Aligning Communications and Organizational Strategy

• What’s our WHY?
• Issues, Risks & Crisis Evaluation
• The Competitive Environment
• Integrating the Communications Spend
• Alignment of the Communications Strategy

Identifying and Strengthening Internal Gaps

• Rethinking the Internal Mandate
• Reducing the Gaps
• Cross Cutting Implementation Strategies
• The Communications Plan
• Taking Stock of Performance                                         

Implementation Strategy

• Developing the Master Plan
• Matching Scenarios to Audiences
• Prototyping the Solutions
• The Socializing Process
• Audience Centred Engagement Strategies

Measurement and Evaluation

• Identifying the Needles to Move
• Back of the Envelope Evaluation
• Deep Dive Evaluation
• Strategy Driven by Feedback
• Assessing the Impact

Designing The Next Iteration

• Developing the Message Strategy
• Identifying an Adoption Strategy
• Aligning with Change Makers
• Building in Flexibility

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.