Managing and Leading Strategic Communication Public Relations Online Course

  • Time

    10:00am - 3:00pm

  • End Date

    28 Jun, 2021 - 30 Jun, 2021

  • Price

    ₦175,000

Event Details

This Managing and Leading Strategic Communication training course aims to enable participants to achieve the following objectives:

  • Improve stakeholder engagement and relationship building skills
  • Assess brand and reputation, ensuring they are consistent, understood and valued by stakeholders
  • Develop shared understanding of organisational mission, vision, values and business objectives
  • Use communication activities to win employees’ understanding of and commitment to change and transformation
  • Effectively guide team members and PR professionals in developing communication strategies and plans that support business objectives

 

COURSE CONTENT

Leading Communications
  • Relational leadership: influencing and inspiring through relationships
  • Building trust & credibility: integrity, likeability & perceived expertise
  • Guiding stakeholder communications: interpreting strategic issues & providing strategic guidance
  • Inspiring, influencing and persuading through storytelling
  • Focus on the triple bottom line: economic, environmental & social performance
 
Communicating during Change
  • Ethos and desire: communicating compelling visions that change corporate culture
  • Walk the walk, talk the talk: the leader’s role during change
  • Commitment from senior managers: creating a coalition of committed communicators
  • Transparent communications & reputation risk management
 
Focusing Communication Efforts
  • Aligning communications strategy with business objectives
  • Structuring communications to support a high-performance culture
  • Delivering real benefits from communications: engaged audiences, effective organisation, improved productivity
  • Managing resources efficiently: people, technology & budgets
 
Engaging Employees
  • Engaging & empowering employees: effective communications within organisations
  • Turning managers into effective communicators: capabilities, core competencies and performance
  • Engaging hard to reach employees: call centres, remote offices, field engineers, sales people
  • Helping new employees settle in and feel part of the organisation
 
Brand Management
  • Corporate identity, image & reputation, vision, mission & values
  • Building competitive advantage and business through branding
  • Sharing the investment story: Investor relations and financial PR
  • The leader’s communication role during crises
  • Developing a personal action plan

 

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

DATE:

1ST BATCH:                       8th – 10th Feb, 2021

2ND BATCH:                      28th– 30th June, 2021

3RD BATCH:                      25th - 27th Oct, 2021

Other Dates

Start Date End Date
08 Feb, 2021 10 Feb, 2021
Start Date End Date
28 Jun, 2021 30 Jun, 2021
Start Date End Date
25 Oct, 2021 27 Oct, 2021

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