Sales and Marketing Managers Best Practices For Results

  • Start Date

    26 Oct, 2021

  • End Date

    29 Oct, 2021

  • Price


  • WiFi

    Free wifi

Event Details

  • Design a “customer-focused” sales presentation
  • Apply best practices for conducting individual and team performance reviews
  • Implement a strategy to optimize key accounts and market penetration   
  • Develop the skills to better motivate and lead sales team members
  • Conduct productive sales training and administrative meetings



Improving Sales Team Effectiveness

  • Understanding consumer behavior: 5 reasons customers don’t buy
  • Designing a powerful “customer-focused” sales presentation
  • Techniques for maintaining your customer’s interest and involvement
  • Step-by-step process for effectively handling customer objections
  • Territory and Key Account Management to maximize market penetration
  • New business development planning


Principles for Recruiting and Retaining a High-Caliber Sales Team  

  • Characteristics of successful salespeople
  • Recruiting top-producing sales professionals
  • The importance of pre-interview preparation and planning
  • Best practices for the interviewing and hiring process
  • Is your sales team ready for takeoff? 
  • Appling team building principles


Best Practices to Reward and Motivate Your Sales Team       

  • The impact of a positive mental attitude
  • Factors that motivate and demotivate people
  • Sales contest ideas to increase sales and promote teamwork
  • How to turnaround under-performing salespeople
  • Keys to conducting effective sales meetings   
  • Designing award and recognition programmes  


Essential Coaching and Mentoring Skills  

  • Goals setting principles for continuous improvement
  • Handling the negative impact of rejection and setbacks
  • Mentoring and coaching salespeople to achieve peak-performance 
  • Change Management Best Practices
  • How to manage your time to increase daily productivity
  • What is your Action Plan?


FOR WHOM: Marketing & Sales Personnel



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                       16th – 19th March, 2021                 

2ND BATCH:                      27th – 30th July, 2021

3RD BATCH:                      26th - 29th October, 2021

Other Dates

Start Date End Date
16 Mar, 2021 19 Mar, 2021
Start Date End Date
27 Jul, 2021 30 Jul, 2021
Start Date End Date
26 Oct, 2021 29 Oct, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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