Effective Sales Management and Analysis Course

  • Start Date

    08 Feb, 2022

  • End Date

    11 Feb, 2022

  • Price


  • WiFi

    Free wifi

Event Details

Sales Strategy and Strategic Thinking  

  • Creating sales model
  • Key Selling Activities
  • Current Best Practices Utilized by Top Performers
  • Strategic Vision for the Project
  • Learning Objectives for the Project
  • Strategic Curriculum Objectives
  • Proposed Implementation Plan
  • Evaluation and Measurement Strategy


Data Analysis

  • The sales and marketing strategy, organizational structure, culture, roles and responsibilities, priority product solutions, and priority customers
  • Customer buying patterns, behaviors, and cycles
  • Key product information that is critical to successful selling
  • The various selling situations, competitors, differentiators, key selling and coaching challenges and opportunities, and customer experience
  • Performance data
  • Key selling strengths and areas for improvement


Customer Acquisition

  • Defining customer retention and ‘loyalty’
  • Understanding today's decision-making process for prospects and customers
  • Creating an acquisition communication plan
  • Developing an acquisition strategy
  • Developing long-term acquisition marketing strategies


Customer Segmentation, Data Mining and Market Analysis 

  • SWOT Analysis
  • What are the benefits of Customer Segmentation?
  • Using Segmentation to gain customer Insight and Market Penetration
  • Data Mining
  • Predictive Modeling
  • Customer Lifecycle Management


Excel Analysis

  • Conditional Formatting,
  • Tables,
  • PivotTables and PivotCharts
  • Forecast sheets,
  • Funnel charts,
  • Leader boards,
  • Period-over-period reports
  • Importing data from a database
  • Refreshing queries
  • Sorting and filtering tables
  • Create period, monthly, and yearly summaries



Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH: 8th – 11th Feb, 2022                               

2ND BATCH: 5th – 8th July, 2022

3RD BATCH: 11th – 14th Oct, 2022

Other Dates

Start Date End Date
05 Jul, 2022 08 Jul, 2022
Start Date End Date
11 Oct, 2022 14 Oct, 2022
Start Date End Date
08 Feb, 2022 11 Feb, 2022
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

Share this course