Effective Sales Management and Analysis Course

  • Start Date

    08 Jun, 2021

  • End Date

    11 Jun, 2021

  • Price


  • WiFi

    Free wifi

Event Details

Sales Strategy and Strategic Thinking  

  • Creating sales model
  • Key Selling Activities
  • Current Best Practices Utilized by Top Performers
  • Strategic Vision for the Project
  • Learning Objectives for the Project
  • Strategic Curriculum Objectives
  • Proposed Implementation Plan
  • Evaluation and Measurement Strategy


Data Analysis

  • The sales and marketing strategy, organizational structure, culture, roles and responsibilities, priority product solutions, and priority customers
  • Customer buying patterns, behaviors, and cycles
  • Key product information that is critical to successful selling
  • The various selling situations, competitors, differentiators, key selling and coaching challenges and opportunities, and customer experience
  • Performance data
  • Key selling strengths and areas for improvement


Customer Acquisition

  • Defining customer retention and ‘loyalty’
  • Understanding today's decision-making process for prospects and customers
  • Creating an acquisition communication plan
  • Developing an acquisition strategy
  • Developing long-term acquisition marketing strategies


Customer Segmentation, Data Mining and Market Analysis 

  • SWOT Analysis
  • What are the benefits of Customer Segmentation?
  • Using Segmentation to gain customer Insight and Market Penetration
  • Data Mining
  • Predictive Modeling
  • Customer Lifecycle Management


Excel Analysis

  • Conditional Formatting,
  • Tables,
  • PivotTables and PivotCharts
  • Forecast sheets,
  • Funnel charts,
  • Leader boards,
  • Period-over-period reports
  • Importing data from a database
  • Refreshing queries
  • Sorting and filtering tables
  • Create period, monthly, and yearly summaries



Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                       8th – 11th June, 2021

2ND BATCH:                      21st – 24th September, 2021

3RD BATCH:                      20th – 22nd December, 2021

Other Dates

Start Date End Date
08 Jun, 2021 11 Jun, 2021
Start Date End Date
21 Sep, 2021 24 Sep, 2021
Start Date End Date
20 Dec, 2021 22 Dec, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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