Sales and Marketing Professional

This course is designed to help you achieve result and real growth in your sales figures. You will learn;

• How to help your customer get what they want
• Need to understand your product options better for effective negotiation.
• How to Carry out a feasibility study
• How to Conduct a market and competitor analysis
• Understand the four Marketing Mix
• Develop a positioning strategy, pricing strategy, distribution channel, promotion and advertising strategy
• Market Target and Target market
• How to Interpret prospect needs by conducting a needs analysis
• Master active listening techniques to better connect with & understand Negate competitor quotes, while remaining professional
• Deliver presentations that trigger purchase
• Master highly effective closing techniques
• Build your business credibility and professionally reduce objections to sale
• Manage your sales database effectively

COURSE CONTENT

• Introduction to Marketing
• Recognizing Trends and Market Research
• Strategies for Success
• Mission Statements
• Developing a Marketing Plan
• Increasing Business
• Advertising
• Networking Identify principal Contact
• Performing a Needs Analysis
• Creating Potential Solutions
• A Basic Opening for Warm Calls
• Warming up Cold Calls
• Using the Referral Opening
• The active listener
• Restating and Paraphrasing to gain commitment
• Features and Benefits matched to Customer Need
• Outlining your Unique Selling Proposition
• The Burning Question that every Customer wants answered
• Representational bias
• Common types of Objections
• Powerful Closing Techniques  Resolving Customer Service Issues

FOR WHOM:

Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.