Customer - Focused Selling Strategies

  • Start Date

    08 Jun, 2021

  • End Date

    11 Jun, 2021

  • Price


  • WiFi

    Free wifi

Event Details

By the end of this seminar, participants will be able to:

• Create an action plan and prioritize to maximize selling effectiveness

• Use a customer-focused selling approach to close more sales in less time

• Customize your sales presentation to appeal to each of the four customer “buying styles”

• Incorporate Social Media marketing best practices to increase sales revenue

• Proactively manage key-account customers to promote additional sales

• Effectively organize their schedule to achieve sales goals and build a pipeline



Communication and Interpersonal Skills Development

• Listening and questioning skills to uncover customer expectations

•Telephone and voicemail selling techniques

• Words and tones to avoid

• Engaging your customer’s preferred “learning style”

• Interpreting the meaning of nonverbal communication

• How to identify a customer’s “buying style”


Principles of Persuasion and Negotiation to Increase Sales Effectiveness

• Reasons why customers don’t buy

• Selling with emotion not logic

• Value selling: Selling benefits not features

• Win-Win negotiation strategies to gain customer agreement

• How to overcome sales objections and customer procrastination


Harnessing the Power of Social Media to Make More Sales

• Benefits of using Social Media to increase sales

• Keeping up with changing technology

• 10 smart ways to increase online sales through Social Media

• How to avoid Social Media selling mistakes

• Social Media best practices for sales professionals

• Leveraging blogs, Twitter, Facebook, YouTube, and LinkedIn


Developing Your Customer-Focused Selling Action Plan

• Handling rejection with a positive mental attitude

• Prospecting and new business development

• SMART Goals for business and personal development

• Time management tips to increase daily productivity

• Stress management techniques

• Creating an Action Plan



Marketing & Sales Personnel



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                       8th – 11th June, 2021                       

2ND BATCH:                      21st – 24th September, 2021

3RD BATCH:                      20th – 22nd December, 2021

Other Dates

Start Date End Date
08 Jun, 2021 11 Jun, 2021
Start Date End Date
21 Sep, 2021 24 Sep, 2021
Start Date End Date
20 Dec, 2021 22 Dec, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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