Crisis Communication Programme

• Understand what defines crises and issues, recognizing the differences between them and how to be proactive
• Who are your target audiences
• How to identify issues and work on issue management
• How and when you should talk to the public and media
• Crisis management tools and how to handle the communications for an organization under crisis
• Media and management communication control

CONTENT:

• What is a Crisis in communications terms?
• Handling the media in a crisis
• Crisis Management
• Reputation management in social media
• Dealing with the Crisis
• Crisis communication management
• Recovery Phase
• Reputation and issues management
• Crisis management in social media
• What should be in place before the Event?
• Pre-planning, who and what else should be Considered?
• Dealing with a Crisis - the 'Communications' Perspective 
• Incident Management & Aftermath 
• Essential Post Incident Actions 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.