Business Relationship Management Fundamentals

• Define the BRM profession as a capability, role, and discipline.
• Understand what a BRM does and does not do.
• Provide the language needed to change perceptions and perspectives.
• Learn how the BRM disciple interacts with other disciplines (project management, architecture, business analysis, business functions, strategy, etc.) inside an organization.
• Gain a basic introduction to the different frameworks, processes, and models to bring structure and guidance to BRM.

CONTENT

Introductions and Expectations

• Business Relationship Management Institute
• Knowledge Path to Success

Business Relationship Management (BRM) Defined

• Develop, Nurture, and Advance
• BRM Is a Capability, Role, and Discipline

Why BRM

• BRM Is the Answer to Converging Functions as Strategic Partners Sharing
• Ownership of Strategy and Results
• BRM Evolves Enterprise Culture
• BRM Capability Builds Strategic Partnerships and Drives Business Value

BRM in Action

• Evolving Enterprise Culture
• Building Strategic Partnerships
• Driving Business Value

BRM Results

• Relationships
• Business Value
• BRM Artifacts
• Communications

WRAP-UP

• Reasons BRM Fails
• Certificate of Experience: BRM Fundamentals
• What Is Next

FOR WHOM:

Communicators, Team Leaders, Customer service representatives, HR managers, Managers and all staff who desire to improve their communications skills for better result.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.