PR, Etiquette, and Official and Social Protocol: Best Practice

Date Format Fees  
07 May - 10 May, 2024 Classroom ₦250,000 Register
03 Sep - 06 Sep, 2024 Classroom ₦250,000 Register
03 Dec - 06 Dec, 2024 Classroom ₦250,000 Register
07 May - 10 May, 2024 Classroom ₦250,000 Register

Event Details

The main objective of this Protocol and Etiquette Certification Course is to empower professionals with—

  • complete knowledge and information about business etiquette and protocol
  • the necessary experience and awareness to conduct themselves professionally in business meetings and other important forums
  • the required skill, confidence and experience to communicate clearly, effectively and smartly, thus helping create a positive impression on the opposite person
  • the necessary knowledge, information, exposure and confidence to undertake training on business etiquette and protocol for other colleagues in the organisation, thus demonstrating talent and increasing opportunities for growth and progression
  • the necessary skill, capability and confidence to represent the organisation at important forums and meetings, thus helping in networking, increasing their market value and inviting more opportunities for growth and career progression
  • the necessary skill and information as well as confidence and exposure to enhance one’s professional image and successfully represent the organisation, in turn enhancing the company profile



Advantages of Business Etiquette

  • Builds stronger relationships
  • Promotes a positive atmosphere and work culture
  • Reflects confidence
  • Prevents misunderstandings
  • Enhances company profile
  • Promotes cross-cultural awareness


Etiquette Tips to Improve Company Culture

  • Solicit feedback
  • Maintain visibility
  • Non-verbal communication matters
  • Behave impressionably in meetings
  • Respect everyone
  • Give appreciation
  • Punctuality is key
  • Don’t gossip
  • Be professional at the dining table
  • Dress appropriately


Seven “C’s” of Effective Business Communication

  • Completeness
  • Concreteness
  • Courtesy
  • Correctness
  • Clarity
  • Consideration
  • Conciseness


Factors Determining Communication Methods in Business Etiquette

  • Required formality
  • Need for documentation
  • Urgency of response
  • Required level of detail
  • Number of people involved
  • Sensitivity of information


Some Business Communication Methods Requiring Business Etiquette and Protocol

  • Face-to-face communication
  • E-mail
  • Telephone
  • Video conferencing
  • Instant messaging and texts
  • Social media


Important Aspects of Business Protocol

  • Greetings and introductions
  • Names and titles
  • Planning and organisation
  • Punctuality
  • Verbal and non-verbal communication
  • Business meals and tipping
  • Gifting
  • Attire


Important Aspects of Administrative Protocol

  • Designated officers for signature and approval
  • Timeframes for completion and submission
  • Restrictions on information access
  • Requirements on storing and archiving
  • Comparative quotes for goods and services


Challenges to Business Etiquette and Protocol Development

  • Lack of management support
  • Lack of employee cooperation and awareness
  • Insufficient training funds
  • Lack of focus on continual training
  • Insufficient exposure
  • Cross-cultural differences



Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.


  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

Share this course