Media Relations and Public Affairs Online Training

  • Time

    10:00am - 3:00pm

  • End Date

    06 Sep, 2021 - 08 Sep, 2021

  • Price


Event Details

After this workshop, you will be able to:

  • Map out the power structures that determine your organisation’s prospects
  • Identify how, where and when to engage in the policy and legislative process
  • Develop an issues and stakeholder management plan for public affairs
  • Master and execute the main public affairs and lobbying techniques
  • Develop a lobbying strategy that integrates public affairs activity in support of your business strategy
  • Conduct meetings with high-level government officials
  • Build a lobbying campaign designed to shape your policy and legislative environment
  • Engage with the news media and harness their influential power as part of a lobbying campaign
  • Conduct lobbying online using the main social media tools and platforms



Creating a government and public affairs strategy

  • Understanding the principles of public affairs and government relations
  • Creating a government relations and public affairs strategy
  • Stakeholder analysis and management in public affairs
  • Understanding and mapping your public affairs and political landscapes


Advocacy, messaging and positioning

  • Messaging for government and public affairs audiences
  • Positioning your organisation and its business goals effectively with stakeholders
  • Using proof and persuasion to drive your messaging
  • Leveraging communication channels for a public affairs programme


Implementing government and public affairs programmes

  • Understanding the dynamics of political jurisdictions to maximise results
  • Using different lobbying programme frameworks for your campaign
  • Utilising the best tools and tactics to engage with stakeholders
  • Practical workshop in which learners develop their own public affairs programme


Engaging with government officials

  • Identifying and understanding your targets: getting to the right people within government
  • Managing the dynamics of your relationship with government officials
  • Developing the right communications collateral for meetings with government officials
  • Practical workshop in which learners practice managing their encounter


Using the media to influence policy in media and public affairs

  • Aligning communications activities with government affairs programmes
  • Creative PR tools and tactics to generate publicity
  • Building relationships with journalists to secure press coverage for your public affairs initiatives
  • Practical workshop in which learners practice media interviews, with filmed interviews and feedback



Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector.



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                       19th – 21st April, 2021

2ND BATCH:                      6th – 8th Sept, 2021

3RD BATCH:                      6th – 8th Dec, 2021

Other Dates

Start Date End Date
19 Apr, 2021 21 Apr, 2021
Start Date End Date
06 Sep, 2021 08 Sep, 2021
Start Date End Date
06 Dec, 2021 08 Dec, 2021

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