Writing for Social Media Course

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Free WiFi Available

  • Start Date

    28 Jan, 2020

  • End Date

    31 Jan, 2020

  • Price

    ₦175,000

  • WiFi

    Free wifi available

Event Details

  • Learn how to scope content to ensure variety.
  • Distinguish between different types of audiences/users and what they are looking for in terms of content.
  • Differentiate between different types of social media content and how to write the content.
  • Apply keyword strategies for search engine optimisation so that your content gets discovered
  • Learn how to employ the top-down approach to enable the audience to “grab and go”.
  • Write content for blogs and social media that inspires people to follow and share
  • Learn how to vary word choice to project different personae as well as create different tones (friendly, serious, cool etc).

 

CONTENT

Engaging your Audience: Give them a reason to hang around your Social Media Pages

  • Creating a buzz: Is your Twitter tweet worth tweeting about?
  • Your organisation's online persona: Not just a faceless entity
  • Your audience's online personae: Not just the nameless masses

 

Writing style: Clarity, Conciseness and Correctness

  • Clarity: don't make your audience think too much
  • Conciseness: using simple sentence structures, LIB method to create scannable text
  • Correctness: simplifying information flow, verifying facts, proofreading

 

Social media content strategy

  • Establishing social media purpose and strategy for your company
  • Get your audience to tell you what to write
  • Develop a content strategy framework to streamline messaging

 

Writing social media content for search optimisation

  • Building a social media ecosystem
  • The importance of search algorithms in social media
  • Optimisation tips for the main six social media platforms

 

Micro-writing for blogs and social networks

  • Style, tone and language for social media writing
  • Highly engaging content and writing themes
  • Blog etiquette
  • Social media writing tips by platform plus bonus material
  • Writing responses to comments and reviews

 

Managing Responses

  • Replying to comments and complaints effectively and empathetically

 

FOR WHOM:

Marketing Communications, Corporate Communications personnel, Stakeholders, Bloggers, Writers, Media Creators of the Organisations’ Social Media Platforms 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

DATE:

1ST BATCH:                       28th - 31st January, 2020

2ND BATCH:                      14th – 17th April, 2020

3RD BATCH:                      25th– 28th August, 2020

Other Dates

Start Date End Date
28 Jan, 2020 31 Jan, 2020
Start Date End Date
14 Apr, 2020 17 Apr, 2020
Start Date End Date
25 Aug, 2020 28 Aug, 2020
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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