Mastering Sales and Marketing in the Age of New Social Media

By the end of this training seminar, participants will be able to:

• Implement strategies to engage customers through social media marketing
• Integrate social media marketing tools into existing marketing plan
• Determine which social media channels best fit organisational marketing objectives
• Explain how social media marketing differs from traditional marketing
• Describe best practices and rules of engagement for online sales and marketing

COURSE CONTENT

Fundamentals of Social Media Marketing Strategies

• Training Seminar Overview and Learning Objectives
• Are you keeping up with changing technology?
• How social media marketing differs from traditional marketing?
• Benefits of Using Social Media Marketing
• Avoiding common mistakes in Social Media Marketing
• Case Study: Best Practices of Social Media Sales and Marketing
• Social Media’s Impact on Customer Service

Principles of Persuasion to Enhance Sales and Marketing Effectiveness

• What is the difference between Sales and Marketing?
• Marketing and Selling to the Four Customer Buying Styles
• Body Language Skills to Enhance Video Presentations
• Active Listening Skills Development
• How to Use Questioning Skills to Identify Customer Expectations and Service Requirements?
• Keys for Designing a Multi Media Sales Presentation
• How to turn visitors into customers with conversion optimization?

Creating a Social Media Marketing Strategy

• 8 Marketing Trends to Implement in your Marketing Plan
• 5 Steps in Building Your Social Media Marketing Plan
• Using SWOT for Social Media Market Analysis
• Creating Website Content
• Market Segmentation
• Porter’s 5 Forces
• Building Brand Loyalty
• How to make a video go viral?

Professional Development for Continuous Improvement

• Practical Exercise: Developing Your Action Plan
• Your Attitude makes a Difference
• Setting SMART objectives
• Practical Exercise: Setting Personal Development and Business Goals

FOR WHOM:

Marketing & Sales Personnel

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.