Marketing Sales and Implementation

  • Start Date

    04 May, 2021

  • End Date

    07 May, 2021

  • Price


  • WiFi

    Free wifi

Event Details

  • Skills in designing the most effective marketing implementation program for your marketing strategy
  • Tools for critical support and commitment for ideas
  • A better understanding of what works and what mistakes to avoid in execution



  • Marketing implementation defined : beyond marketing management
  • Understanding strategy and implementation using the Mansmith “M” Framework
  • Seeing the issues from all perspectives: Mansmith 3 Cs of Marketing Implementation
  • Is it a strategy problem or bad implementation : The Marketing Problem Diagnosis Quadrant
  • Case study on choices to take for implementation action
  • Choices and trade-off decisions: are you inward-looking or outward-focused?
  • Using the internal 4Ps for implementation for clarity: a case study
  • What infrastructures build capabilities:
  • Marketing Effectiveness
  • Building Managerial Excellence
  • 4 Traits of Excellent Marketing Implementers
  • Turnaround marketing




Marketing & Sales Personnel



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                       4th – 7th May, 2021

2ND BATCH:                      24th – 27th August, 2021

3RD BATCH:                      23rd – 26th November, 2021

Other Dates

Start Date End Date
04 May, 2021 07 May, 2021
Start Date End Date
24 Aug, 2021 27 Aug, 2021
Start Date End Date
23 Nov, 2021 26 Nov, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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