Marketing Sales and Implementation

Date Format Fees  
11 Apr - 14 Apr, 2023 Classroom ₦200,000 Register
17 Oct - 20 Oct, 2023 Classroom ₦200,000 Register
11 Apr - 14 Apr, 2023 Classroom ₦200,000 Register

Event Details

  • Skills in designing the most effective marketing implementation program for your marketing strategy
  • Tools for critical support and commitment for ideas
  • A better understanding of what works and what mistakes to avoid in execution



  • Marketing implementation defined : beyond marketing management
  • Understanding strategy and implementation using the Mansmith “M” Framework
  • Seeing the issues from all perspectives: Mansmith 3 Cs of Marketing Implementation
  • Is it a strategy problem or bad implementation : The Marketing Problem Diagnosis Quadrant
  • Case study on choices to take for implementation action
  • Choices and trade-off decisions: are you inward-looking or outward-focused?
  • Using the internal 4Ps for implementation for clarity: a case study
  • What infrastructures build capabilities:
  • Marketing Effectiveness
  • Building Managerial Excellence
  • 4 Traits of Excellent Marketing Implementers
  • Turnaround marketing



Marketing & Sales Personnel



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                                      11th - 14th Apr, 2023

2ND BATCH:                                     17th - 20th Oct, 2023

  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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