Digital Marketing Plans

  • Start Date

    27 Apr, 2021

  • End Date

    30 Apr, 2021

  • Price

    ₦185,000

  • WiFi

    Free wifi

Event Details

At the end of this workshop, participants will be able to:

    • Differentiate marketing objectives from digital objectives, and create the digital marketing objectives of their brands.
    • Identify the different market segments using a technographic profiling method
    • Analyze and different various online media platform and tools, potentially creating their own digital marketing media plan
    • Learn to track the performance of their digital campaigns

 

COURSE CONTENT

  • Introduction to Digital Marketing
  • Understanding Search Engines Optimization
  • Search Engine Marketing
  • Web Analytics
  • Digital Display Advertising
  • Email Marketing and Email Promotion
  • Mobile Marketing
  • Social Media Marketing
  • Digital Marketing Campaign Strategy & Planning. 

 

FOR WHOM:

Marketing & Sales Personnel

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

 

DATE:

1ST BATCH:                       27th – 30th April, 2021                    

2ND BATCH:                      24th – 27th August, 2021

3RD BATCH:                      23rd – 26th November, 2021

Other Dates

Start Date End Date
27 Apr, 2021 30 Apr, 2021
Start Date End Date
24 Aug, 2021 27 Aug, 2021
Start Date End Date
23 Nov, 2021 26 Nov, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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