Digital Marketing Plans

Date Format Fees  
02 Apr - 05 Apr, 2024 Classroom ₦250,000 Register
15 Oct - 18 Oct, 2024 Classroom ₦250,000 Register
02 Apr - 05 Apr, 2024 Classroom ₦250,000 Register

Event Details

At the end of this workshop, participants will be able to:

    • Differentiate marketing objectives from digital objectives, and create the digital marketing objectives of their brands.
    • Identify the different market segments using a technographic profiling method
    • Analyze and different various online media platform and tools, potentially creating their own digital marketing media plan
    • Learn to track the performance of their digital campaigns

 

COURSE CONTENT

  • Introduction to Digital Marketing
  • Understanding Search Engines Optimization
  • Search Engine Marketing
  • Web Analytics
  • Digital Display Advertising
  • Email Marketing and Email Promotion
  • Mobile Marketing
  • Social Media Marketing
  • Digital Marketing Campaign Strategy & Planning. 

 

FOR WHOM:

Marketing & Sales Personnel

 

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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